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Is Content Killing Internet Marketing?


In early 2014, Mark Schaefer, a well-regarded marketer wrote a post on his blog called “Content Shock: Why content marketing is not a sustainable strategy”. The idea being, more and more

62 Comments | Share By Adam D. Mason>•2 years ago Profile photo of Adam D. Mason

Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload


In a world full of choice and ​choice overload​, consumers need guidance in deciding what to buy. If you want to get them off the fence, and to the checkout, you

5 Comments | Share By Markus Linder>•2 years ago Profile photo of Markus Linder

How to Run A/B Tests That Matter

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You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive results, or worse still don’t make much of

5 Comments | Share By Sophie Walsh>•2 years ago Profile photo of Sophie Walsh

5 Reasons to Survey Customers Now & 5 Tips to Do It Right


Every B2B company wants to know more about its customers. So why not ask them? Surveys are inexpensive ways to keep tabs on what they want and where you’re hitting

4 Comments | Share By Holly Celeste Fisk>•2 years ago Profile photo of Holly Celeste Fisk

How Important is It to Take User Feedback (Also 11 Ultimate Hacks on How to Take it)


User feedback is by far the most underrated method employed by businesses to improve their product’s user experience. Why would a company want to know what its user thinks about its

7 Comments | Share By Ajit Singh>•2 years ago Profile photo of Ajit Singh

What Are The Must-Have Customer Service Skills to be Successful?

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Early on in my recruitment career I was provided with leads to generate business but I knew at some stage I would need to get away from the telephone and

33 Comments | Share By Steve DiGioia>•2 years ago Profile photo of Steve DiGioia

6 Keys to a Strong Mobile B2B Marketing Strategy


The volume of mobile Internet searches now exceeds searches on desktop computers. Additionally, statistics on engagement suggest that mobile communication offers far and away the highest response rates available in

5 Comments | Share By Dave Orecchio>•2 years ago Profile photo of Dave Orecchio

7 Helpful Tips for Reaching Your Company’s Web Target


Sometimes it is difficult to reach the company’s target audience, even when it has known who they are, because of the ever-revolving technology. The good news is; the ways to

0 Comments | Share By Artice Upchurch (A.D. Upchurch)>•2 years ago Profile photo of Artice Upchurch (A.D. Upchurch)

Move Over 4Ps – Revealing the Better Marketing Mix!


How long have we been using the 4Ps of marketing? Marketer E. Jerome McCarthy proposed a 4Ps classification in 1960 – 56 years ago! Maybe it’s time for an overhaul? First,

10 Comments | Share By Elaine Fogel>•2 years ago Profile photo of Elaine Fogel

Marketing Strategy: What to Define Before Starting Your Work


The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign clicks increase are all things that we enjoy as marketers. The part

5 Comments | Share By Emily Carter>•2 years ago Profile photo of Emily Carter

5 Vital SEO Tools Missing From Your Marketing Toolbox


Your marketing toolbox is a little like a real tool box. You've probably got all the basics by this point, but there's always something missing when you want to do a

19 Comments | Share By Freedom Blogger>•2 years ago Profile photo of Freedom Blogger

5 Essential Tools for a Winning Digital Marketing Campaign


Digital marketing is by no means an easy endeavour. In today’s brutal competition, you need to employ the best practices that will help you achieve the winning factors; covering several

16 Comments | Share By Christopher Jan Benitez>•2 years ago Profile photo of Christopher Jan Benitez

What Is Your Most Horrific Weakness And Why?


Let’s just think about this for a minute, let’s think about it like answering the flip side to this question is “What are your acceptable strengths?” We all know what are strengths are,

15 Comments | Share By Chery>•2 years ago Profile photo of Chery

Why Do Sales People Always Fight With Operations?


When I previously discussed this topic on one of the popular hospitality websites last year I got a lot of grief from those in the “sales” side of the business. 

16 Comments | Share By Steve DiGioia>•2 years ago Profile photo of Steve DiGioia

The Top 5 Marketing And Conversion Lessons I Have Learned From Donald Trump.


Love him or hate him, Donald Trump has always been successful at generating headlines. Whether you agree or disagree with him, there’s no denying that his candidacy has been a

21 Comments | Share By Adam D. Mason>•2 years ago Profile photo of Adam D. Mason

What Do You Think About Marketing’s Magic Bullet?


Do you believe there is a marketing magic bullet? A lot of people do. Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters

24 Comments | Share By Harry Hoover>•2 years ago Profile photo of Harry Hoover

How to Increase Website Traffic – 9 Tactics That Work Like Charm


For a blog to be successful, it needs more than just awesome content even at the consistent pace of publications - there is more to managing a blog that builds your

17 Comments | Share By Shamsudeen Adeshokan>•2 years ago Profile photo of Shamsudeen Adeshokan

How to Get Online Reviews for Your Business (Its not as hard as you think)


Today’s online reviews were yesterday’s word-of-mouth recommendations. The only difference? You can tell millions (literally) of people if you LOVED or HATED a service. Instant Reputation Report : Find Out How Your Business Compares to Competitors on Review

9 Comments | Share By Justin Herring>•2 years ago Profile photo of Justin Herring

How to Boost Site Conversion With Cohorts Analysis (Part 1)


80% of all SaaS revenue will come from just 20% of its customers. The 80/20 rule is still alive. An increase in retention of just 5% can increase your profitability by 75%! What

5 Comments | Share By Christopher Jan Benitez>•2 years ago Profile photo of Christopher Jan Benitez

3 Human Strategies That Will Explode Your Digital Marketing


Have you decided that digital marketing is a great opportunity for your business only to find that it’s harder than it was promised? Are you creating sales pages, landing pages,

6 Comments | Share By Don Purdum>•2 years ago Profile photo of Don Purdum

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