Let’s face it, online marketing takes a lot of time. Keyword research, creating rank-worthy content, getting that content shared through social media, and building links are all tasks that can suck up a huge amount of time. They can easily take up 40 hours/week each. But still, small business owners, bloggers, and marketers consistently leave all these tasks to one person for one reason or another. But how do they do it? One word– automation.
Putting Online Marketing On Autopilot
When I talk about automation, I’m referring to anything you do that’s handled with by software and/or bots. There are tools available to handle almost every aspect of an online marketing campaign. PPC advertising, keyword research, content marketing and other tasks can all be automated in some way.
Automation makes it possible to get more work done in less time. Online marketing naturally lends itself to automation because it requires a lot of small, and somewhat menial tasks that can be extremely boring. Who really wants to go through and manually find hundreds of keywords, sign up for dozens of social bookmarking sites, or post to every individual social media site?