Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook.
As this network continues to catch on, it’s likely that its user base will grow even more and could even give Facebook a serious run for its money. For this reason, it’s an excellent tool to add to your social media campaign. Here are some ways you can capitalize on this network and some tips for maximizing your efforts.
Create a Great-Looking Profile
Making a solid first impression is critical, so you will want to put some time into your profile. Unlike many other social media sites, a Google+ profile is a bit more extensive, which gives you an opportunity to showcase your personality and skills in better detail.
You should start by uploading a professional headshot of yourself. Coming across as friendly and approachable is important, so it’s best to smile. From there, you will want to fill out all the fields on your profile sections. This will include information like your education, occupation, skills, etc…