Email Marketing: Why It’s Still Kicking
For some strange reason, we keep hearing the message that email marketing is a dead end. Sure, plenty of your marketing messages go into spam boxes, and those that don’t might get deleted before the recipient opens them. Instead of taking a chance on those email offers going straight into the trash, many marketers have turned to social media with the hopes more may see the messages. There is also truth to the assertion that social media marketing is an important component in any marketing plan, so kudos if you’ve started Facebooking, Tweeting, and Pinning. Still, we couldn’t help but wonder if email really is dead. And is social media really so much better?
Then, we found this amazing infographic that answers those questions and more.