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Effective Lead Generation Through B2B Market Research and Social Automation Tools

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The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply. If you have a marketplace for prospective customers, the

15 Comments | Share By Erik Emanuelli>•3 years ago Profile photo of Erik Emanuelli

What is Inbound Marketing?

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What is inbound marketing? I get this question each time I talk to a marketing manager or a CEO. I'm not certain as to why they know about that term

14 Comments | Share By Dennis Seymour>•3 years ago Profile photo of Dennis Seymour

How To Conduct Influencer Outreach In An “Inbound” World

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We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations are greater than ever before (and still changing quickly). Defunct marketing

4 Comments | Share By ImPretty>•3 years ago Profile photo of ImPretty

The Complete Beginner’s Guide to Creating Your Own Digital Marketing Plan

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Many businesses start with their digital marketing but lose track in the process of everything else that they do. Some start with a lot of momentum at the beginning of the

14 Comments | Share By Dennis Seymour>•3 years ago Profile photo of Dennis Seymour

12 Inbound Marketing Tips for 2014

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I did a short presentation last week for the first ever startup/marketing meetup that our company has organized. The pointers from my talk were mostly based on my personal experience for

4 Comments | Share By Ann>•4 years ago Profile photo of Ann

Top 5 Marketing Quotes from Gary Vaynerchuk that will Rock your World

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Here are five of many Gary Vaynerchuk quotes that will definitely inspire you, and shock you as they challenge your core beliefs about marketing.

6 Comments | Share By Ivan>•3 years ago Profile photo of Ivan

Why your Content Strategy Needs an Inbound Marketing Strategy

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No matter how good the content on your website is, the simple fact of the Internet is most people only visit a few preferred sites, rarely casting a wider net

3 Comments | Share By Flor May>•4 years ago Profile photo of Flor May

How Marketers Ruin Infographics (and How to Save Yours)

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For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic. Trying

4 Comments | Share By ImPretty>•4 years ago Profile photo of ImPretty

How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For

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Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even

2 Comments | Share By Flor May>•4 years ago Profile photo of Flor May

Mastering Lead Generation: From Content To Chat

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Mastering lead generation requires you to be a bit of a jack of all trades. You need to be able to attract prospects to your funnel, write informative (and persuasive)

6 Comments | Share By Miles Hobson>•2 years ago Profile photo of Miles Hobson

Inbound Marketing on a Shoestring Budget [4/5]: Close

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If this is your first attempt at Inbound Marketing you are probably not used to working with top and middle of the funnel leads. It is important to note that

1 Comments | Share By xian>•4 years ago Profile photo of xian

What Is an Inbound Link? [FAQs]

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If you're new to inbound marketing, you've probably heard that one way to grow traffic is to get more links ... but did you know that there are actually several

4 Comments | Share By tanya>•4 years ago Profile photo of tanya

Oracle Adopts an Inbound Approach With New Focus on Social Sales

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While enterprise businesses have been notoriously slow to adopt inbound marketing, we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to

2 Comments | Share By Flor May>•4 years ago Profile photo of Flor May

Friday Fails: How to Use Image Alt-Text

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Welcome to our first ever Friday Fails! In our Friday Fails weekly video series, we'll help fellow marketers, designers, and developers avoid common (and not so common) pitfalls in inbound

1 Comments | Share By Ann>•4 years ago Profile photo of Ann

Are You Making the Most of These 6 Critical Campaign Promotion Channels?

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You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages?

2 Comments | Share By Ann>•4 years ago Profile photo of Ann

A Campaign Approach to Inbound Marketing

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Corporate America is interested in seeing results. Every day, we work with hardball sales executives from a variety of companies, and many of them are looking for one major target:

3 Comments | Share By Sunday William>•3 years ago Profile photo of Sunday William

Inbound Marketing on a Shoestring Budget [5/5]: Delight

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A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your

1 Comments | Share By Flor May>•3 years ago Profile photo of Flor May

The 10 Habits of Highly Effective Inbound Marketers

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If you've ever felt like you could use a kick in the pants to lift yourself out of a professional rut, you know going to a respected, successful peer or

6 Comments | Share By James>•4 years ago Profile photo of James

New Data Reveals the ROI of Inbound [Free Report]

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Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan

1 Comments | Share By ImPretty>•4 years ago Profile photo of ImPretty

Who Wore It Best? Marketing Campaigns Edition [SlideShare]

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The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look,

1 Comments | Share By xian>•4 years ago Profile photo of xian


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