If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally?
It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your company.
(If you have a website and no list, please go here to find out why you should start building your list today.)
Before I get into how to clean your email prospect list, let’s make sure we’re on the same page…