Google has revealed a new venture into ad extensions. Ladies and gentlemen, I present to you image extensions. If a picture is worth a thousand words, then AdWords users have certainly got a lot more room to create compelling text ads now.
In Google’s announcement post, they talk about how this extension will be great to show off things like car models, jeans and even different shades of eye shadow. There is a lot more that we could use this extension for. Service-based companies will be able to highlight their work, and, as in the above example, hotels will be able to showcase their facilities. We may even see some companies using their logos – it would be very interesting to see the results of this in comparison to other methods of image ads.