A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, with mobile and tablet sales growing 80%.
With such impressive results, I wondered if modifying the mobile menu could move the needle even more, as some of the menu icons may not be easily interpreted by new mobile users as to what they represent. Adam graciously agreed to test button labels against the existing icons and share the results with Get Elastic readers.
And the results are in! You can read Adam’s complete coverage of the test and its results on his blog, and we cover the highlights.