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Ice, Ice Baby! Deconstructing a Viral Video Meme

Submitted by xian • February 14, 2014 Website: www.zoeticamedia.com

Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up!

If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way.



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