There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to light once you’ve played around with the software for some time.
Having worked with Eloqua for several years and now with Hubspot, I’ve highlighted a few of the differences I’ve noticed between these two major players in the marketing automation space.
Eloqua does not allow you to send a duplicate email to any contact, by default. This means that while running multiple nurture campaigns or sending several email blasts, you don’t have to worry about any contacts receiving the same email again; they are automatically excluded from the send. This is a great feature that prevents those dreaded “Stop spamming me!” emails we marketers try so hard to prevent.