My last blog post explored the future of news, using ideas and data from a lecture and the Reuters Institute’s Digital New Report 2013. This post examines the report data on a more granular level, and provides actionable insights for consultants, editors and publishers alike, on how they should incorporate the data when researching their target audience and personas.
We will look at:
1. News access by device by country and device overlap
2. Where news is accessed
3. Popular content formats
4. Top ways of finding news by age