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How Users Consume News Online: Insights from The Reuters Institute Digital News Report

Profile photo of Sunday Submitted by Sunday August 24, 2013 Website: www.distilled.net

My last blog post explored the future of news, using ideas and data from a lecture and the Reuters Institute’s Digital New Report 2013. This post examines the report data on a more granular level, and provides actionable insights for consultants, editors and publishers alike, on how they should incorporate the data when researching their target audience and personas.

We will look at:

1. News access by device by country and device overlap

2. Where news is accessed

3. Popular content formats

4. Top ways of finding news by age


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One Response to “How Users Consume News Online: Insights from The Reuters Institute Digital News Report” Leave a reply ›

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    This definitely is granular. It is very comprehensive, I must say. I wonder how marketing will survive without research and statistics and big data to lean on and get ideas on how to strategically deliver products and services.

    Thanks for the share!

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