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How Understanding Your Customer Will Help You Create Copy That Sells

Profile photo of Riza [Moderator] Submitted by Riza [Moderator] January 21, 2014 Website :

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created.

That’s why sales pages are so important. With the right copy, you can give visitors a clear understanding of what they’ll get and why it’s valuable.

Not too long ago, our company, Feast, was failing in that regard. We offer a program to help busy people get into the habit of cooking. Late last summer, I asked a well-respected content marketer for feedback on our homepage. Following a lengthy pause, he remarked, “It’s clear to me that your homepage reflects a lack of customer research.”

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Voted by Sunday WilliamVoted by Riza [Moderator]Voted by MetzVoted by DaayurVoted by Princewill Okafor

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5 Responses to “How Understanding Your Customer Will Help You Create Copy That Sells” Leave a reply ›

  • Profile photo of Metz Profile

    Understanding your customer can really help you create copy that sells. Why? Every one wants to be treated like a regular customer.

    Peter Drucker said that “The aim of marketing is to know and understand the customer, so well the product or service fits him and sells itself.”
    Metz recently posted…Facebook to Show Less Text Posts from Business Pages! My Profile

  • Profile photo of Sunday William Profile

    Every marketing begins with the customer, revolves around the customer, and ends with the customer. Any marketing strategy or tactic that don’t recognize this is doomed.

    Therefore, it is important to understand the customer effectively so that the “right” marketing approach would be applied whether it is through words or images.

    Creating a successful marketing copy should always seek to increase the potential to understand the customer first and then meeting the needs of the customer.
    Sunday William recently posted…Facebook to Show Less Text Posts from Business Pages!My Profile

  • Profile photo of Riza [Moderator] Profile

    Graphics plus worded explanation on how it’s done is superb. Detailed to the point where you run out of reasons to say you don’t understand or that you can’t apply what they’ve done.

    The image of your long form sales page is definitely better than the first one. The first one’s dry and is not compelling enough. Oh yeah it offered something, but it’s like sitting on a booth while giving out flyers. Very flat, if you ask me.

    While the second one is about engagement like standing up and actually talking to customers.

    Definitely comprehensive.
    Riza [Moderator] recently posted…Viral Publishing: Credibility Means Balancing Speed and AccuracyMy Profile

  • Profile

    I’ve read dozens of articles that suggest how to improve sales copy – but none that illustrated it so effectively, or offered such actionable advice.

    Every aspect of the sales process is covered by your copy, and it’s inspired me to revamp my homepage, so thank you!

    Thanks for sharing this awesome post
    anis recently posted…5 Unbelievable IPhone FactsMy Profile

  • Profile photo of Princewill Okafor Profile

    A customer wants to be treated as king, a customer wants to know that he/she is appreciated that’s why you see most Establishment with good customer services having a large customer base…

    Treating a customer as king involves getting what the customer wants at a particular time, proffering solutions to problems, giving discounts, bonuses even calling to know how they are fairing(Uche face your work…Lol)

    Customer is always the king be it word or image it all boils down to knowing your customer to know which is suitable and this can only be achieved by having a certain degree of relationship with a customer…
    Princewill Okafor recently posted…Basic Specs Of The Sony Xperia Z TabletMy Profile

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