No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created.
That’s why sales pages are so important. With the right copy, you can give visitors a clear understanding of what they’ll get and why it’s valuable.
Not too long ago, our company, Feast, was failing in that regard. We offer a program to help busy people get into the habit of cooking. Late last summer, I asked a well-respected content marketer for feedback on our homepage. Following a lengthy pause, he remarked, “It’s clear to me that your homepage reflects a lack of customer research.”