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How To Use Facebook’s ‘Reactions’ To Get More Engagement

Profile photo of Robert Nissenbaum Submitted by Robert Nissenbaum March 12, 2016

What Was Your Reaction?

When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them.

And, as it turns out….

…Facebook’s reactions are quite the tool for getting more interaction on your posts.


Facebook does a great job at limiting brand pages from communicating directly with people. It’s why pages can only tag individuals under only a few circumstances:


Here’s the kicker – reactions count as engagement. No big update there as I could always tag you to say ‘thanks for the like’ previously. The issue with that approach meant ‘do it for one and you pretty much need to do it for all.’ Could get a bit tedious, not to mention string of comments filled with the same ‘thank you’. I will admit my friend Debra Jason has this technique quite well. (It’s actually her technique I thought of when reactions first appeared).

Reactions, however, offer a bit more. Add a ‘Wow’ to my Facebook post and I can tag you in a comment asking ‘Why the wow’. I could further ask if it was you learned something from my post or some other reason.

An angry reaction? I could respond with ‘Do you disagree?’

So much more potential than the plain old ‘like’ wouldn’t you agree?

Facebook’s reactions open up a number of new opportunities for brand pages to tag individuals to create more engagement and interaction.

They are nice little gift from Facebook. So, I guess I do like them!

Your Thoughts on Facebook’s Reactions?

Like, dislike? Maybe you have a better appreciation for them now?



This post was originally published in by Robert Nissenbaum

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Who Am I? The real me: An avid sea kayaker taking full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. If by chance I am not on the water, I probably hiking, camping or otherwise exploring the PNW. When there is downtime, I could be out with friends, spending quality with my children or just fishing off the deck. The work me: A consultant, educator, writer and public speaker. I work with solopreneurs, small and midsized businesses helping them effectively use social media to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads. What I teach, implement and speak on has its roots in traditional, old school networking and cold calling. These strategies have been successfully implemented for clients in the business-to-business and business-to-consumer sectors, for profit and not for profit organizations, and service-based and retail-based businesses. My techniques, based on a decade of personal experience with my own brands, are built on the simple premise that relationships drive business. Where can you find me? I'm usually somewhere on the Puget Sound whenever possible (and you can make that happen more often by hiring me)! When working, I am generally planted in a local coffee shop surrounding by several empty mugs (which may or may not have contained beer at some point. A writer cannot live on coffee alone). What others have said behind my back? “What does social media have to do with finding the right clients? —Everything. “Real relationships are formed when we asked questions and respond to what others are saying; they don't form from us standing on our soap boxes while spouting words of wisdom. “Robert's unique approach to social media marketing will get you out of the online game and back into a real word, personal style of building comment at a time.“ Rhonda Negard (Graphic Designer and Collaborative Genius)
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