You might have great content to share with your site visitors, but if you don’t help them find it, then it might as well not be there. This article is going to help you plan your site layout, architecture, navigation, and wording. The aim is to make your site more interesting, less confusing, and in turn, more click-worthy.
What does “click-worthy” mean? Besides the general “worthy of clicking and viewing/reading,” it means that users are able to find the information you want them to find and take the actions you want them to take.
1. Start with Your Site Goals
Before you start making a website or even opening up Photoshop to begin designing, please stop. Ask yourself “What is this site supposed to accomplish?”