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How To Make Google Love Your Content Marketing

Avatar of tanya Submitted by tanya August 23, 2013 Website: www.searchenginepeople.com

Inc. magazine and The Guardian each ran articles this summer with bold headlines reading, “SEO is dead…” Don’t you believe it. To paraphrase Mark Twain, “the reports of SEO’s death have been greatly exaggerated.”

Search engine optimization is still important. It’s just the tactics have changed. No longer can SEO experts rely on link-building as the cornerstone of their ranking strategy. SEO works best today when it’s paired with content marketing. In fact, the two were made for each other.

Content marketing is an inbound marketing strategy that focuses on creating and distributing high-quality content that appeals to a company’s prospects and customers. Content marketing can be an effective way to enhance brand recognition and generate sales. It is also useful in driving website traffic, and that’s where SEO comes into play…


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  • Profile

    “No longer can SEO experts rely on link-building…SEO works best today when it’s paired with content marketing.” — Reminds me of love triangles. LOL. But it is very well expressed that it’s hard to disagree. :)

    Nice post!

  • Profile

    SEO is not dead, and I agree with the take that only the tactics of applying it has changed! If we readily follow the rules demanded by Google, then all things would be well.

    Quality content remains the key and it readily gives credence to the context in which it is employed. In other words, we shouldn’t ignore the need to provide content within the confines of best practices!


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