There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code.
Whether that means chasing down a technical co-founder, learning to code, or even building that “Lean MVP” – the conventional wisdom is that without tech abilities you’re nothing more than a dude (or dudette) with a Powerpoint.
A growing number of startups, however, are quietly disproving this assumption.
They’re getting their first customers with minimal technology, and often no code at all. Instead of building fancy technology from the outset, they’re hacking together inexpensive online tools such as online forms, drag-and-drop site builders, advanced WordPress plugins, and eCommerce providers.
They’re jumping right in to serve customers in any way possible – heading right for their first paying customers.