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How to Find The Perfect Time to Post on Facebook, Twitter, LinkedIn, Instagram and Pinterest: Content Marketing Tips

Profile photo of Helen Black Submitted by Helen Black July 29, 2016

One of the best things about social media is that it gives you the ability to share the perfect content at any time and establish direct contact with your audience. However, you cannot simply post your content any time you want.

The most popular questions any content marketer asks himself is when to post on Facebook, what’s the right time to share photos through Instagram and whether four tweets a day is too much or too little.

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We perfectly understand all the dilemmas you are facing, because we asked ourselves the same questions when planning our own social media timing strategy. In this post, I will outline some basic guidelines people use when trying to select the optimal posting time for social media.

Time for Timing

More than 81 percent of small businesses have profiles on social media; 94 percent of these use social platforms as an effective content marketing tool, and this number will continue to grow. Small and medium businesses are currently using social media as a key source of communication with their clients, even more than their websites.

Such a trend places additional importance on the effective timing of posts. Here, the greatest importance is given to strategic planning, as you have to get maximum results from your time investments. Nowadays, there are a great number of apps that allow you to schedule your posts. But, that again raises the question of effective time management when posting on social media and the effectiveness of different publishing times.

Although plenty of research has been conducted on the topic, there is no perfect answer to this question. The best posting times are unique to every social media channel, type of business and region. Therefore, it is important to be able to define the ideal time for your individual business.

Guidelines for the Right Social Timing

1. First, you have to choose the social media channel you want to use as a platform for your marketing your business. Different social media outlets have different schedules and, therefore, different peak hours for posting.

2. Secondly, you have to define your main business target and the type of audience you want to reach.

3. Thirdly, you have to define the region where your target audience is located. The ground rules for a small local business in Northern Europe and a prospective New York start-up that will work with international clients are as different as they come.

4. Fourthly – and maybe the most important thing here – you need to analyze and understand users’ social media habits and how they act as a result of those habits.

The ability to properly evaluate all the main aspects of social media given above is the key to building a foundation for an effective social media strategy that will help you better reach your target audience. Our research will help you to define all the specific features of the most popular social media platforms and their users.

Weekly Social Media Usage Habits

Facebook

People use Facebook during the week and on weekends, at work and at home, and from mobile phones and computers, so you can reach Facebook users almost anytime you want.
Users demonstrate peak activity on Thursdays and Fridays, mostly after midday. User activity decreases slightly Monday through Wednesday – a 3.5 percent decrease in engagement. The peak time for engagement falls on Thursdays and Fridays. On Fridays, users are 10 percent happier because of the coming weekend and are more active on social media. This time is good for posting various discounts or special offers because people are more likely to buy something in preparation for the weekend, and they typically have more time on their hands.

According to Quick Sprout, 1 p.m. is best for getting the maximum number of shares and 3 p.m. will get you the largest number of clicks.

Buddy Media: “The less people want to be at work, the more they are on Facebook.”

Twitter

Twitter users log on mostly at lunch time, and during breaks and commutes. The peak hours for clicks are in the afternoon and after 6 p.m. Twitter is also used both at work and at home, and from computers or through mobile apps. Posts made at 5 p.m. get the largest number of retweets, while those at 6 p.m. get more clicks. You should choose your optimal time based on the type of goods or services you want to promote. For the B2B sector, audiences are 14 percent more engaged on weekdays than on the weekend. Conversely, B2C audiences are more active on weekends – their engagement rate is 17 percent higher, according to Dan Zarella.

LinkedIn

LinkedIn is used by business professionals to share their intellectual potential and to seek useful business tips or competent advice that can help them to develop their career during work hours. The platform is mostly used during weekdays during business hours, just before the beginning of the work day and just after its end.
For B2B companies, the best hours for publishing content are from 7 to 8 a.m. and from 5 to 6 p.m. The best days to post are Tuesday through Thursday, as on Mondays and Fridays there is a noticeable decline in user activity.
Most clicks and shares happen between 10 and 11 a.m. on Tuesdays, because these days enjoy the highest level of audience engagement. Another good time is from 7:30 to 8:30 a.m. and at 12 p.m. LinkedIn is a platform with the largest number of social media leads – 93 percent of B2B marketers have accounts.

Pinterest

Originally a source for a mostly female audience, Pinterest is still is partly female-oriented, so it’s best to post during the evening on weekdays and the weekend. The hours with the highest levels of engagement are between 8 and 11 p.m. Other appropriate times for posting content are between 2 and 4 a.m., 2 and 4 p.m., and at 3 p.m. on Fridays. Some brands prefer to post on Fridays, as it’s the perfect day for the fashion and retail industries.

Instagram

Instagram was originally designed to be used on mobile devices, and it is used accordingly, so the best time to post is essentially anytime, although users tend to be more active during break time on workdays. With slightly improved users’ engagement on Mondays and Wednesdays, the gap for all weekdays is between 3 and 4 p.m. Videos are watched the most at nighttime between 9 p.m. and 8 a.m.

Some businesses have enjoyed success by posting at 2 a.m., 5 p.m. and on Wednesdays at 7 p.m., so we highly recommend that you try these times and find out whether they will work for your audience.

Social Media Content

The definition of perfect social content depends on the type of audience you want to attract. To establish an effective relationship with an audience, you have to get really close to them and understand their needs by creating detailed buyer personas – generalized conceptual images of your perfect customers that are used to humanize your audience.

It is also important to define the types of posts you should create for different social media platforms. The most effective postscan be used for increasing traffic to your blog, comments and shares, or for any other purposes.

The main thing is to post content that is real and relevant. Your Facebook and Twitter posts should contain about 30 percent promotional content that provides direct links to your website or other contact information, and 70 percent useful and valuable topical content that provides relevant and trustworthy information that will be interesting and helpful for your target audience.

When posting on Twitter, LinkedIn, Instagram or Pinterest, it is important to remember that the perceived value of your posts greatly depends on whether they are both concise and gripping. You also have to avoid click-bait phrasing such as “You have no idea what will happen…”

When posting on Instagram, make your inscriptions slightly longer to increase your opportunities to connect with your audience. Here, you have a 2,200-letter limit, so you can write some good comments. However, avoid getting too close to that limit, so as not to lose your audience.

Content is King

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This notion has been written thousands of times, but what really defines good content that will provide the desired result? Let’s try to figure out the basic features of a good post.

1. Post Unique and Relevant Content

You must provide your audience with original and relevant content to be considered as a reliable source of information. It’s OK if you want to share thoughts and information from other websites or social media accounts, but always add your own insight. It is important to be unique if you want your audience to remember your brand specifically.

2. Post Interesting Content

While being unique is a must, it is also extremely important to avoid posting content that is too commercial. Know where to stop when promoting your product. People like to read and share some interesting stories – that’s what makes your content go viral and gets you the desired result.

3. Post Valuable, But Catchy Content

It’s a good idea to share content on topics that you have an expert knowledge as they have a higher chance of getting shared. You should find a specific question related to the niche you are working in and share your experience with readers. However, try to avoid coming across as a know-it-all and producing content that is tedious rather than gripping.

4. Launch Contests and Special Offers

Pay close attention to the effectiveness of launching different contests and discounts. This is a method used by many companies to go viral on social media. You can offer free products or services as an effective way of advertising. The feedback you’ll get from it will be much more high-priced than anything you proposed. To get your offer shared more, add likes and reposts as the condition of competition.

5. Post Regularly

Although your ideal number of posts will vary for each social media, you should find the most effective frequency and try to keep up with it. Such data is usually defined by your amount of public response. The most popular periodicity of posts publication is twice a day. Here, the time of publication is defined by multiple criteria, and especially the users peak activity time periods.

6. Give Responses

To effectively communicate with your audience, you have to pay attention to your readers. Remember to respond to all comments, thankyous, questions and complaints.

7. Be Real and Reliable

It is extremely important to show your readers that you are a real person they can refer to and not an ordinary internet bot. To achieve this, post several photos on relevant occasions.

8. Be Trendy

Share your latest and most exciting content; make people want read, like and share your posts. On Facebook, you can set up “interest” to collect thematic data. Twitter also has plenty of industry sources that you can follow and share posts with and discuss the trendiest topics as soon as updates arrive.
If you are still not on social media, you should be! According to statistics, more than 74 percent of adults in the United States have at least one social media account. And many have more than one account. For sure, that number is larger for young people, and in a majority of cases, they will keep their accounts when they become adults.

When elaborating effective content marketing strategy for your business, it is important to take into account the development of social media accounts. It is the cheapest and fastest way to reach your audience and provoke their engagement. You will be able to tell the world about your products or services and get necessary feedback. Social media is popular all over the world; therefore, it is definitely possible to reach new markets and grow your target audience. If you want your business to develop and expand, and ultimately succeed, apply all the facts and data provided above.


This post was originally published in http://blog.netpeak.us/how-to-find-the-perfect-time-to-post-on-facebook-twitter-linkedin-instagram-and-pinterest-content-marketing-tips/ by Helen Black

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36 Responses to “How to Find The Perfect Time to Post on Facebook, Twitter, LinkedIn, Instagram and Pinterest: Content Marketing Tips” Leave a reply ›

  • Profile photo of Paul Profile

    Hey Matilda,
    There is a perfect time to post on any kind of social media platform.

    You are right, timing will depend on the type business, the nature of the platform and the region where the post emanates.

    If the right post is shared at the wrong time, it would be a waste of effort.

    So, every social media marketer must be ‘time conscious’ to maximize their social media marketing campaign.

    The stats and links you have shared have made this piece very valuable!

  • Profile photo of Sarah John Profile

    Hi Matilda,

    Timing is everything because there is time for everything. If the perfect social media conversion must be achieved then understanding the best timing to create, share, and respond to comments becomes crucial.

    Every social media platform has its best timing for full maximization – thus, the blogger must tap into the timing knowledge for full expression.

    Readers of this post should be lucky to have you point out the various suitable timing for Facebook, Twitter, LinkedIn, Pineterest, etc.

    Hence, I guess its time to put this knowledge into action.

    Thanks for sharing this awesome piece!

  • Profile photo of Celine Profile

    Hi Matilda,

    Understanding and analyzing the social media habit of users on various platforms will help to define the exact timing for success.

    The guidelines you have discussed are revealing. Nevertheless, one must not forget also the basic features of a blog post as revealed in this piece!

  • Profile photo of James Ling Profile

    Hey Matilda,

    This is a helpful guideline for social media bloggers! Timing is of essence when it comes to achieving the right results in social media campaigns.

    Your tips on how to find the perfect time for social media posting are simple and clear.

    I guess readers should start taking steps to understand the right time to post on Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

    But of course, each social media platform has its right content. So, it becomes crucial to first create the right content before promotion!

    • Profile photo of Helen Black Profile

      Hello James

      Thank you for the comment. I hope my post was useful and enriched your knowledge within the sphere.

      I also believe that people have to pay more attention to every single social media platform, its main role and the specification of its focus audience. That will help people to understand what timing best suits this particular platform.
      Helen Black recently posted…New Generation of Netpeak Spider and Netpeak Checker SEO ToolsMy Profile

      • Profile photo of James Ling Profile

        Thanks for replying but are you serious with what you said that people have to pay more attention to “every single” social media platform?

        How possible is that? There are already too many social media platforms taking our time now, how can anyone pay more attention to every single one?

        Maybe you meant this differently?

        • Profile photo of Helen Black Profile

          Hello James

          Thank you for the reply. Yes, I am 100% serious when I write a post. In case you are joking in your articles – please, lte me see them, I love to read such content!

          For sure, if we are talking about high quality social media marketing that for sure requires hard work and 100% of all your motivation and attention – YES, you have to work with all social media mentioned in the post.

          Netpeak is working with all of them. You can read what results we’ve gained in our blog. We are now at the top of the market within the region and this achievement was possible also because of hard work with all the aforementioned social media. That is how it works for us.

          And, as I have also mentioned, in case your business is small and very specific – you have to choose one of them as the leading platform and decide whether you need the other or not when the time passes.

          However, this post haven’t touched this topic AT ALL. It was about timing for different social media platforms. If you have read the post, you know that. So I consider your question as a perosnal question to me that doesn’t touch the topic of the post. I hope I have answered to your question.

          Best Regards!

  • Profile photo of Carl Profile

    Hi Matilda,
    A good content is defined by the value it provides. In addition, the content can be rightly delivered on the perfect timing.

    I like what you noted: “When posting on Twitter, LinkedIn, Instagram or Pinterest, it is important to remember that the perceived value of your posts greatly depends on whether they are both concise and gripping”.

    So, while timing is okay, a content will make the more sense if its value perception is simple and appealing!

    • Profile photo of Helen Black Profile

      Hey Carl,

      I hope you liked the post! Thanks for such a detailed analysis: your attention and interest in this topic is the greatest feedback that I could ever receive. For sure, the relevance of the content is extremely important, but this post is about timing.

      I prefer to dedicate different posts to different themes and do not highlight the same facts everywhere. But, for sure, I underlined the high role of relevancy and it is extremely pleasant that you have noticed it and made a small quote)
      Helen Black recently posted…New Generation of Netpeak Spider and Netpeak Checker SEO ToolsMy Profile

  • Profile photo of Black Profile

    Understanding the perfect time for posting on various social media platform is key to successfully maximizing social media campaign.

    Its good to know that there is a perfect time for what can be done in Facebook, Twitter, and the rest.

    This post is a guideline that I would love to bookmark!

  • Profile photo of Amit Sharan Profile

    Hi Matilda,

    Knowing the peak time of posting to a particular social media is important. What applies to Facebook doesn’t apply to Twitter, etc.

    Hence, the peak post timing for any platform should be used to guide optimal maximization!

  • Profile photo of Winford Moore Profile

    Hey Matilda,

    I agree with your post and all of the details concerning the perfect timing.

    I always access Facebook at any point in time but I guess there is a perfect time to achieve more success with this platform.

    Similar fate applies to other platforms.

    However, it will make real sense that users make the most of analytics!

  • Profile photo of steven Profile

    Time management for social networking is extremely important. There is a right time to post, engage, and respond in all platforms.

    The blogger should be aware of these so they can enjoy good result!

    The benefits of the right timing cannot be ignored!

    • Profile photo of Helen Black Profile

      I totally agree that it is really important to choose the right time for your posts.

      The overall success of your posts depends not only on what you post, but also when you do it and what social media you are working with.

  • Profile photo of Sunday William Profile

    Hi Matilda,
    Surely, there is a perfect time to maximize to post on any social media platform. Facebook, Twitter, LinkedIn, Instagram and the rest have their best time for maximal output.

    A blogger should know the “when” of posting just as he must understand the benefits of social media marketing.

    I agree with all the points,links,data and details you have highlighted in this post. They are on track!
    Sunday William recently posted…Why Is It Difficult For Newbies To Make Money Online?My Profile

  • Profile photo of Jessica Lucas Profile

    Is there really a perfect time, since most people in every country are awake and asleep at completely different times?

    You said a bit about this in this post but won’t you say the most important determinant of when to post should be which country your target audience are and what time zones they are in?

    • Profile photo of Helen Black Profile

      Hello Jessica

      I apologize for excluding such an important piece of infromation from the post, but for me and my focus audience the fact that people from different time zones go to work and fall asleep is obvious. That is why I decided not to bore people with writing about such elementary things.

      However, on my blog readers are free to ask questions and leave comments. It is done exaclty for such comments and other misunderstandings.

      In case you will have any additional questions about this post, please, feel free to connect with me on http://blog.netpeak.us
      Helen Black recently posted…New Generation of Netpeak Spider and Netpeak Checker SEO ToolsMy Profile

  • Profile photo of Lawrence Berry Profile

    Very interesting and useful post.

    I never knew the peak times for facebook and twitter because I always just assumed it was around 11am and 12pm, as most people take their breaks around these times. As I have posted ads and different things on facebook, I see that the times for most engagement varies.

    One of the things that I am having a problem with on Facebook is attracting more likes to my page. I understand and appreciate the information you have provided here, helping to increase engagement.
    Lawrence Berry recently posted…How to Treat Surgery Scars Using Scar CreamMy Profile

    • Profile photo of Helen Black Profile

      Hello Lawrence

      Thank you for the comment. The current data was based on our research – we ourselves tried different time gaps for every platform and have aslo researched the timing strategies of the main marketing social media accunts to see what time they prefer for their posts.

      Moreover, we have asked top marketing experts why they consider a particular time gap to be a perfect variant for the social media we were talking about.

      Therefore, I hope that this research will be helpful for you and you will grow your business with the help of this post!

  • Profile photo of Janice Wald Profile

    Hi,
    Thank you for your article. Too many people think because readers are living in different time zones promotion at optimal times isn’t possible.
    Janice
    Janice Wald recently posted…This is What You Need to Know to Get Subscribers at MediumMy Profile

  • Profile photo of Samson Oluwabiyi Profile

    Thanks for a well research piece. I love this!
    Though, I have been posting on Facebook without taking cognizance of the time but lately I noticed post in the afternoon do better on Facebook. So, I tend to agree with your points here Maltida.
    Thanks once agin

  • Profile photo of Marie Yovcheva Profile

    Thanks for sharing this information-I’m still in the process of trying to figure out when is a good time for me to post since I’m in UK, but my audience is kinda everywhere! Although I believe the majority of my friends/followers are US based. But I agree finding the perfect time will get you the most exposure/engagement! Have a great day Maltida.
    Marie Yovcheva recently posted…Creating Your Customer Avatar & How To Market To ThemMy Profile

    • Profile photo of Helen Black Profile

      Thank you for the feedback!

      I guess that you can just switch the posting time for your post for different regions – try this option on facebook! I really hope that this post will help you grow your social media marketing skills.

  • Profile photo of Krystsina Profile

    Thanks for tips, I will definitely try to use them for my business!

  • Profile photo of Omar Saady Profile

    Thanks for revealing these important insights and facts about social media and the behavior of its users.

    Knowing the right time to post on Social media will help me spend less time and gain more prospects for my business, however i see it would be better to utilize a piece of third party software or like that to get the most advantages from your social media campaigns.

    Thanks again
    Best for All,
    Omar
    Omar Saady recently posted…8 Simple Steps to Make Profits With ClICKBANK and YOTUBEMy Profile

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