I know I hate writing marketing copy, don’t you? It’s something we all dread, but we need marketing copy to convert visitors into customers.
The real question is, how do you create marketing copy when you don’t have a copywriting bone in your body? Luckily for you, I have an approach that you can follow to create marketing copy, without even picking up a pen.
Tactic #1: Use tweets and testimonials
One simple way to create marketing copy is to pull it from Twitter and emails. If you have a good product or service, or even an exceptional customer service team, eventually someone will express how great your company is.