The most recent evolution in Search Engine Optimization is schema markup. Google has changed its algorithm so many times that trying to keep up has become irrelevant to a lot of marketers. You can’t keep changing the way you do business and not begin to lose customers, which is why Google AdWords has lost so many customers.
Google may be the search engine God today, but I can assure you that there was another search engine God before Google and I’m almost positive there’s a new search engine God that will one day replace Google. With that said, since Google, Bing and Yahoo are the major search providers, you would be smart to optimize your websites for what they’re looking for. Right now they’re looking for sites that use schema markup/structured data.
What is Schema.org Structured Data?
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title. -Moz.co
Schema markup is a small piece of code added to the HTML on your site that indicates to the search engines what a certain page or paragraph is about. No, it’s not a magic code or a gimmick to trick search engines, it simply tells the user exactly what they need to know.
This is the reason search engines love schema markup, which is coincidentally one of the most powerful, but least-utilized forms of SEO used today. The problem is most people have no idea what it is or how to implement it. The reality is, If you’ve ever used rich snippets you’ll understand exactly what schema markup does. llll
When Schema markup is in place on a website users can see exactly what that website is all about, where they’re located, what services they perform and how much their products cost. It’s like having your own virtual business card placed on all the search engines.
Schema markup is a user-focused improvement and as such allows you to provide the exact information users are requesting. Since Schema markup does exactly what the major search engines want, using it on your webpages is pretty much a no-brainer. So if you haven’t done it yet, Learn how to use schema markup on your website…
This post was originally published in http://marketingwith.gordiechase.ws/boost-page-ranking-small-piece-code/ by Gordie Chase