It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience.
But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue.
As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions, particularly on calls-to-action.
For more information on this topic, read our blog post on 11 useful examples of copywriting for product recommendations or book yourself onto our online copywriting training course…
Schuh increased basket adds by 17%
In the example that initially inspired this post, Schuh found that altering its product page CTA from ‘Buy now’ to ‘Add to bag’ led to a 17% increase in adds.
Schuh’s deputy head of ecommerce Stuart Mcmillan said: