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How Is Your Pinterest Marketing Coming On?

Profile photo of Sunday William Submitted by Sunday William November 22, 2015

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Social marketers should get on with Pinterest marketing today. Facebook, Twitter and Google + are leading social platforms, yet Pinterest is still not considered by a majority of people or business.

If you aren’t allowing pinning on boards as part of your social marketing strategy then you should rethink because Pinterest is still a force to be reckoned with when it comes to social media marketing.

There are clear reasons to use Pinterest and you should be mindful of them if you want to get a grip of successful social marketing.

Here are Pinterest marketing tips that should help you maximize social media marketing.

  • Signing up with Pinterest is easy and it may not take up to five minutes before you start creating post and Pinning.
  • Pinterest is visually based hence images can be used to promote exposures and conversions for brands.
  • Pinterest Users can include little contents in the form of blurbs or endorsements on the images. This readily gives clearer details about the image even as backlinks are built.
  • Same images as shared on your website or blog can still be used on the Pinterest website. So you don’t need to create new images on your Pin board.
  • Pinterest users can share images made my others to attract interested followers.

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According to research conducted by Digital Insights in 2014, many users still prefer Facebook as the favorite social media platform. The stats far outweigh Pinterest usage. It was reported that Facebook rakes about 1.2 billion active monthly users whereas Pinterest users are just in the 40 million range. However, in 2015 Pinterest usage (over 100 million) has soared and if you have not been leveraging on this platform then you may have to rethink.

Reasons to go for Pinterest marketing today include:

  • The platform helps business reach target female audience. Yes, RJ Metrics research from 2014 revealed that 80% of users on Pinterest are the female folks. If this be the case then marketers that offer female-related items can explore and exploit Pinterest maximally.
  • Pinterest is your best social platform if you share topics that could be expressed or explained better with images. For instance, keyword that has to do hospitality, entertainment, DIY projects, Arts and Craft, Home Decor, etc., can be explained better with images.
  • You can post on Weekends with ease if you doing Pinterest marketing. Weekend pining is perfect to get traction with this social platform.

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Getting the best from Pinterest from your Pinterest marketing

Here are tips to get the most from Pinterest

  • Images shared on Pinterest must be of the highest quality to gain traction. You don’t need to be professional photographer to create and share quality images. You simply can use a good camera and basic color-correction software to produce an appealing image.
  • Images with decent lighting, little background information, and taken at close range make the most of impact as researched by Curalate.
  • Heavily colored images make the most of impact than unsaturated or black-and-white photos.

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Pinterest is a social platform you can embrace today. It has many benefits you can explore and exploit for your business.

What is your take on Pinterest marketing? Are you making the most of it?


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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46 Responses to “ How Is Your Pinterest Marketing Coming On?” Leave a reply ›

  • Profile photo of Mark Marcelletti Profile

    Hey Sunday,

    Thank you very much for sharing your post!

    I really liked how you presented your Pinterest marketing tips because you’ve highlighted some very interesting research that has been conducted about Pinterest marketing. I’m pretty sure that marketers that offer female-related items who didn’t know just how powerful Pinterest can be will seriously consider signing up with Pinterest because just like what you’ve said: “it’s easy and it may not take up to five minutes before you start creating post and Pinning.”

    Keep up the great work! Looking forward to more posts like this from you.
    Mark Marcelletti recently posted…The Simple Step-by-step Guide To Video MarketingMy Profile

  • Profile photo of Jonathan Foster Profile

    Great post Sunday!

    Pintrest is definitely a force to be reckoned with now. It seems to me that because Pintrest pins are visual rather than text-based, users are more ‘share-happy’ and willing to repin your photos. I’ve particularly noticed this when sharing infographics.

    Thanks for all the time and effort that went into this post! I quite enjoyed it :)
    Jonathan Foster recently posted…7 Easy Ecommerce SEO Tips for Store OwnersMy Profile

  • Profile photo of siddaiah Profile

    Hi Sunday,

    I am using Pinterest from long back, so many users of this platform are women, fashion and women related blogs are using this platform to gain traffic to their blog, but I am not getting traffic as Expected from it.

    Still my main traffic source is Facebook only, anyway thanks for sharing this information.
    siddaiah recently posted…SiteGround Coupon 2015 – Christmas Holiday Sale 60% OFFMy Profile

    • Profile photo of Sunday William Profile

      Hi Sid,
      Indeed Pinterest, as a platform, is mostly used by women related blogs. However, one can tap into its image exposure features to promote non-women related blog.

      For instance, a freelance writer can promote his business by sharing a well taken quality featured image along with his post!

      Pinterest is visual and a little tweaking towards the ‘visual’ features can spike expected traffic.

      Thanks for leaving your opinion on this. I appreciate your reading this post!
      Sunday William recently posted…Why I think Facebook for Local search can help Your Small businessMy Profile

  • Profile photo of Kevin Ross Profile

    Good discussion. I haven’t done marketing on Pinterest but it surely is a platform worth exploring for marketing. With all the stats showing it brings lots of sales to businesses, it’s obviously worth marketing on. But I think the problem is there are too many female users on Pinterest and this might discourage those who mainly sell products or services to males. 80% female user base is huge and can be discouraging to those who sell mainly to men, don’t you agree?

  • Profile photo of Kevin Ross Profile

    @sunday

    Further to our conversation about Pinterest having 80% female user base, I just learned that there are Pinterest type of sites for men, such as Gentlemint and Dudepins. But I doubt if they will pick up like Pinterest.

  • Profile photo of Janice Wald Profile

    Hi Sunday,

    I am knowledgeable about how to use Pinterest but weak in the area of how to use it to market. Thanks for the information.

    Janice
    Janice Wald recently posted…This is What You Need to Know to Get Subscribers at MediumMy Profile

  • Profile photo of Dave Profile

    Hello Sunday,

    I haven’t done any Pinterest marketing. But I have learned a lot from what you shared here.

    It’s interesting that Pinterest users are able to include little content in form of blurbs or endorsements on images they pin. That looks like it will help to promote or even sale stuff, right?

    Thanks Sunday.

    • Profile photo of Sunday William Profile

      Yes Dave,

      Content in form of blurbs or endorsements on images is one of the best ways to make the most of Pinterest marketing.

      The blurbs passes or explains the benefits of the image so that action could be taken.

      Yes, this helps in promotion as well as in sales!

  • Profile photo of Black Profile

    Hi Sunday,

    Pinterest has gained popularity as an image-based social media marketing in the last couple of years.

    Every marketer with something tangible to sell or offer must embrace this social platform.

    It can help catapult a business into a whole new level. Well, I have not been a very active Pinterest user but after going through this post, I am now obligated to tap into the benefits which Pinterest marketing would provide.

    • Profile photo of Sunday William Profile

      Hey Black,

      The benefit of using Pinterest marketing cannot be undermined. Tapping into this form of social media marketing is sure to help boost any business with image centric offers.

      For businesses without image focus, Pinterest can still be a go to marketing solution.

      It should be a good try for marketers who want to explore the benefits of social marketing!

  • Profile photo of James Ling Profile

    Pinterest marketing is cool for image based products. My products are related.

    However, my Pinterest marketing still leaves much to be desired. I will have to step things up.

    Thanks for sharing the tips on how to make the most of Pinterest marketing.

  • Profile photo of Carl Profile

    Hi Sunday,

    I like the fact that you emphasized that “Pinterest is your best social platform if you share topics that could be expressed or explained better with images.”

    Therefore, to promote visually-based products or offers, Pinterest would readily serve as the ideal platform! Following the strategies shared here becomes very crucial!

    • Profile photo of Sunday William Profile

      Hey Carl,

      Yes, to really get the best from Pinterest, the marketer must promote more of visually based products.

      The make or composition of Pinterest is in a way that readily promotes images.

      Thanks for leaving your thoughts on this topic as well.

  • Profile photo of Sarah John Profile

    Hi Sunday,

    How is my Pinterest marketing coming on? Well, I want to give it a rating of ‘fair’. This is because I give it ‘casual’ approach. Pinterest marketing is not something to be approached casually. So, we get results according to the level of input we have made!

    That said, its time to step up with this form of social media marketing marketing!

    • Profile photo of Sunday William Profile

      Hi Sarah,

      The amount of effort put in a thing determines the level of results experienced. Pinterest marketing is not an exception. I hope you will step up your Pinterest efforts to get above average results? Thanks for leaving your thoughts here!

  • Profile photo of Paul Profile

    Pinterest is one of the most profound social media platforms that have gained popularity in the last couple of years.

    It is profound in the sense that marketers with image-based products utilize it for online success.

    I am purely in a service-based business but the I think I should find a way of using Pinterest to promote my service effectively.

    • Profile photo of Sunday William Profile

      Indeed Pinterest has gained popularity in the last couple of years. This is due to its peculiar image-based nature.

      There are still many in the service based industry who are making the most of this platform.

      For instance, bloggers and writers use the image on their posts to share on Pinterest before writing blurbs.

      Therefore, using the most appealing images will make the difference!

  • Profile photo of Amit Sharan Profile

    My Pinterest marketing is coming on perfectly well. Thanks to the advice I receive from kingged and its contributors.

    I have read many posts about improving my Pinterest and this post adds to the lot!

  • Profile photo of Celine Profile

    Hey Sunday,

    Pinterest marketing should be carried out effectively by social media marketers.

    At least, the details shared in this post is pointer to the fact that there is still the best practice to it.

    The tips shared here on how to maximize Pinterest marketing are revealing. They are simple and practical!

    Thanks for sharing these details!

  • Profile photo of Chris Profile

    I tried to use Pinterest to promote my internet-marketing site, following advice of Following 50 people every day (then increasing that number), and others will Follow you, and your Pins will get lots of views and repins etc.

    I spent maybe 10 hours doing this, over a couple of weeks.

    The results were terrible . . . after all that, I was being Followed by over 100 people, and posted a new Pin in one of my boards, and it got only one single view. For 10 hours work.

    Very much a waste of time.

    A came across a Pin linking to an article on using Pinterest for marketing, which said that the advice I’d been following was incorrect, in that Pinterest used to rank your pins by how many Follows you had, but that it no longer does so. But this post did not make it clear how to actually get any results from your pins, so I have abandoned this method for now.

    At least all that work gave me a few social-media back-links to my site, which probably helps my SEO a bit overall.

    If anyone can tell me how to SUCCESSFULLY use Pinterest, I’d be interested . . . there are a LOT of Pins there about blogging, affiliate marketing etc. so presumably some people are getting results?

    Chris
    Chris recently posted…How to avoid a fine of $11,000 for blogging or even posting on FaceBook.My Profile

    • Profile photo of Sunday William Profile

      Hey Chris,

      From the experience you shared, it is clear you are not one of those reaping the benefits of Pinterest marketing. You must not be discouraged in exploring and exploiting this form of social media marketing. This is especially if your product or offer is ‘image’ based.

      Successful Pinterest marketing begins with offering a service or product that poses ‘value’ to the target audience. You should also rewrite your blurbs to reflect the benefits which visitors would enjoy after ‘pinning’ you.

      More so, promoting Pinterest on other platforms can pay off in helping get better exposures in links and traffic!

  • Profile photo of steven Profile

    Hi Sunday,

    My Pinterest marketing should help businesses improve on their social media marketing strategy.

    This would be so especially if they are already engaging in other forms of social media networking.

    With Pinterest marketing, their visual based products would be given the exposure they deserve for optimal growth.

    Personally, I am into Pinterest marketing and it is coming on fine!

    • Profile photo of Sunday William Profile

      Yes steven, adding Pinterest marketing with other social media platforms brings about improvement.

      Traffic and engagement from this platform can help increase the chances of conversion.

      It is good to know you are implementing Pinterest marketing very well!

  • Profile photo of Winford Moore Profile

    Hey Sunday,

    Pinterest should only be embraced by those who engage in visual related products. For those whose businesses are not visually-related, using this platform will prove difficult.

    The use of blurbs will not do well to drive engagement but I suggest that those with non-visually based products should strike a balance on what is truly most important for the business!

    • Profile photo of Sunday William Profile

      Hi Winford,

      Indeed, striking a balance on what is important for the business is a good tactic to adopt even with Pinterest marketing.

      This social media platform is mostly used to promote visually based products but the use of striking images to express ideas will help strike that promotional balance needed for promoting non-visually based products!

  • Profile photo of Omar Saady Profile

    Hi Sunday,

    Thanks for sharing these awesome pinterest marketing tips.

    As you said there are so many marketerS, in fact, who neglect the power of Pinterest and its benefits to get traffic to their websites.

    For me Pinterest is considered one of the most effective methods to gain quality traffic as well as backlinks to my site.

    However I see Pinterest works very well with niches such as weight loss, dating and saving money.

    Thanks again
    Omar
    Omar Saady recently posted…Top 3 Ways to Make Money Online LegitimatelyMy Profile

    • Profile photo of Sunday William Profile

      Hey Omar,

      The importance of Pinterest Marketing is quite glaring. Many social media marketers today capitalize on the features of this platform to boost engagement and traffic.

      Indeed, Pinterest marketing will work for those who promote niches around weight loss, dating, and saving money. With good images and powerful blurbs readers would be attracted to click on the offers!

  • Profile photo of Hannah Edia Profile

    Hello Sunday,

    Pinterest is a goldmine.

    While I can’t attribute the growth of my mailing list by a 100% in 5 days solely to Pinterest because its been less than two weeks since I started using it actively to drive traffic to my site, I doubt its a coincidence.

    Definitely a platform to include in your growth strategy.
    Hannah Edia recently posted…50 Things to do when Business is Slow [to help put your Business on Fast lane]My Profile

    • Profile photo of Sunday William Profile

      Hey Hannah,

      I appreciate your joining this conversation. Pinterest marketing is gold mine for harvesting ‘true growth’ online. If the right strategy is set in motion then it becomes easier for the marketers to enjoy the benefits of Pinterest.

      Adopting this strategy is one of the keys for successful social media and online growth!

      Thanks for your invaluable comment on this topic!

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