There are different ways of generating leads and making sales as an Internet marketer. One of these ways is through organizing and hosting a webinar.
It is way too often avoided by many because they see it as time-consuming, resource-straining, and complicated.
On the contrary, a webinar can truly help you save cost, save time and improve conversion. If you still struggle to generate leads or make sales in your online business then it’s time you consider organizing or presenting a webinar to your target audience.
What exactly is a Webinar?
A post from About.com clearly defined a webinar as “a live web-based video conference that uses the internet to connect the individual hosting the webinar to an audience–the viewers and listeners of the webinar from all over the world.”
In other words, a webinar is short for “web-based” seminar.
What you benefit from a Webinar
In case you are still not sure why hosting a webinar is important, here is a list of clear benefits you can enjoy:
A Webinar offers you the opportunity to interact with your target group. You can chat and communicate directly with your target audience. This will make your message have better impact. You will get to know your audience better through questions, comments and feedback they will leave in the seminar. The live discussion can be complemented with polls, slides, videos, etc. With all these, the audience will experience better value in your delivery.
You save time and money with webinar. Because a webinar is broadcast online, participants are saved the stress and cost of travelling to a particular area for the event. This is a key benefit of running an online seminar. You will eliminate expenses involving travelling of participants from spot to another, and logistics involved in moving equipment and hiring a conference venue in a specified location.
You can build a list with a webinar. List building is significant for target marketing. The details of registered participants or those who have shown interest to attend the webinar can be compiled into a list for future marketing and re-marketing.
You can build authority with a webinar. Attendees see the organizer or host of webinar as professional. Hence, you must ensure that moderation and interaction is professionally handled. This will help establish you as an authority as well as authenticate your brand.
You generate leads and make sales with a webinar. A Webinar serves as a platform for lead generation and lead conversion. Those who have shown interest in the discussion can be pitched and marketed to. Also, the participants that find value in the webinar are more likely to obey the call-to-action.
How to improve Sales with a Webinar
One of the key benefits of creating or organizing a webinar is to make sales. However, not everyone is generating enough leads or making enough sales with webinars. Some would be discouraged after one or two streaks of poor sales.
However, if you want to improve your chances of making sales with a webinar then the following tips can be helpful:
♦ Make sure that the content of your webinar presentation is valuable, useful, unique, and relevant to the audience.
♦ Create a sign-up page and a compelling title which will show attendees the benefits of participation from the onset.
♦ You should deliver the sales pitch with confidence in the webinar. Take time to explain the solutions or goals your product will achieve, and how it is going to be done. If people are clear about the value you are providing then it would become easier to buy – even during a webinar.
♦ You motivate the buyers to take action immediately by adding scarcity to your offer. This can be achieved by offering limited time benefits, juicy bonus or fast-action bonus in the form of free reports, extra coaching, or good discount for earlybirds and those who buy from in specific time frame.
♦ Provide a working link that will easily lead to the checkout page. This will enhance a smooth user experience in the purchasing process.
If you are mindful of the above then you are more likely to make more sales with a webinar. There could be other tips you would like to share if webinar presentation has been part of your marketing strategy.
What is your webinar story so far?
Are are you making sales with webinars?
If yes, care to share how you are making sales with webinars?