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How Email Design Limitations Can Actually Be Liberating

Profile photo of Sunday Submitted by Sunday February 14, 2014 Website: www.copyblogger.com

Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist.

While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown winner, that was my goal in my early twenties.

One of my jazz improv teachers would force his students, including me, to practice for hours using only two fingers (on the piano or guitar). It was frustrating, annoying … and then, eventually, freeing.

One day, it clicked.

Freed from the pressure of virtuosity, I could focus on just keeping it simple.

Similarly, limited by inbox space, mobile devices, noise, attention span, and reader habits, email offers an opportunity to distill your content, align it to your goals, and share something that works.


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