Tom Ruwitch is an Internet marketing pro who runs MarketVolt, a St Louis company that specializes in email marketing.
Before starting MarketVolt, Tom helped plan and market the first online versions of the St. Louis Post-Dispatch. He also co-founded SportsHuddle.com, an internet startup that transformed how newspapers publish and market amateur sports statistics online and offline.
More than that, Tom is a great friend and one of the savviest marketers and businessmen I know. In this interview we talk about why email marketing is still such a powerful tool, and he shares some great strategies on how to make the most of it.