Article marketing is one of the most useful internet marketing methods available to you. Similar to blogging, it is the way you provide fresh content which highlights your expertise. Unlike blogging, you put it into an article directory that is searchable. The article directories allow you to put your website information at the bottom, which also provides valuable backlinks. Submitting an article is free, but if you want to submit to several article directories at once, you may have to pay for software to automate the process for you.
Do I need to be a great writer to use article marketing?
That can depend on your audience. If you are a professional writer, then your writing will be held to much higher standards than an article about cooking. The vast majority of articles do not have to be stellar – simply useful, coherent and leaving the reader wanting to find out more about either you or the subject. Simply start writing articles and perfect your craft as you go, or hire someone to write them for you.