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How Do you Woo Customer Loyalty with Ease?

Profile photo of Sunday William Submitted by Sunday William February 28, 2016

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If you recognize and appreciate customer loyalty, then you are setting up your business for super success. You will get repeat customers who are willing to buy again and again when they discover the value in the product or service you offer and are willing to share these benefits with others. This, for me, is “loyalty of the customer”.

Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.

If you are not taking cognizance of customer loyalty in your business then I bet you will be having problem with sales, conversion and profit. Building a customer loyalty is important for business growth and development.

 If you have done all things necessary to run your business like customer service support, reputation management, search engine optimization (SEO), social media marketing, email marketing, personnel development and management, etc., but still struggle to make headway with success then its time you should  checkout one piece of the puzzle – Customer Loyalty

You need to court customer loyalty because:

  •  Most customers will return again if they are offered good service
  •  One unsatisfied customer will lead to many more unsatisfied customers that will never return
  • Customer loyalty is cost effective because it is cheaper keeping customers than finding them.
  •  Satisfied and loyal customers will easily refer your brand to others.

 

How Do You Woo or build Customer Loyalty?

The truth remains that building customer loyalty is tactical. It must be planned and pursued with a purpose. It doesn’t need to be difficult. The following are suggestions to court loyalty from your customers with ease:

Be attentive to their responses – by responding to reviews and comments, and questions from customers. If you are able to respond to the feedback of the customers before, during and after using your product then you would be seen as business that cares. Also, you would be seen as trustworthy.

Appreciate their effort and sacrifice – You need to say Thank You for the efforts your customers put in buying from you. A simple Thank You message will make your customer feel good and appreciated. It’s just a small price for you to pay, after all!

Share your values to connect with your customers – It is important that your customers understand what values your brand stand for. If you include your values in advertisements, the customer will feel you are honest with your approach. Values include making clear what your product stands for, who will benefit, what mission you are set to fulfill, etc.

Get personal with the customer – you can build customer loyalty by sending personalized communications – email, newsletter, birthday messages, reminders etc. The most important thing is that you ensure there is a personal touch in the message by using the customer’s name, highlighting what they want and connecting with their values. You will be creating a strong bond with the customer as you get personal.

Use your communication lines to connect – Your weekly email digest, newsletter, social media messages, text messages, etc., are possible communication lines you should be kept open for your customers. The interactions on these formats will help the customers connect and imprint your “brand” in their minds. When you are contacting or sending communications to customers, it is essential you focus on the ‘connection’ aspect so the customer will easily ‘bond’.

Tips that will help in this respect include:

  • sending only “wanted” communications
  • making it easy for the customer to “unsubscribe
  • Responding appropriately to feedbacks in whatever format you have used.

 

Invest in employee loyalty to create customer loyalty – Your employees often interact with your customers, hence it is crucial you build employee loyalty first so it can extend to the customer. If the employees are happy then you are sure to get “happy customer”.

 Happy employees will go the extra mile to ensure customer loyalty. They would be articulating and promoting your brand’s value and what it stands for. In addition, the employee will eventually become your brand ambassador long after they leave your company.

 Investing in your employee by:

  • Creating a supportive environment for them to work
  • Solving and responding to their individual personal needs
  • Compensating and Rewarding their hard work regularly and
  • Recognizing and appreciating any extra effort they put in their task, etc.

 

Conclusion

 There are many ways that can be employed to court or build customer loyalty. The above tips are easy and can help you start off if you are not too sure of how to go about courting loyalty from your customers. Don’t take your customers for granted if you want to remain in business. Start employing the above tips to keep your customer happy. Remember, A happy customer is a loyal customer”. 

 What other easy ways can you employ to woo or build customer loyalty?


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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37 Responses to “ How Do you Woo Customer Loyalty with Ease?” Leave a reply ›

  • Profile photo of David Profile

    Sunday, if I didn’t know any better, I would think you were dispensing dating advice!

    Be attentive.
    Appreciate their efforts.
    Share values.
    Get personal.
    Use communications.

    LoyaltyDating.com
    David recently posted…Take this test to see if you are an incurable writer (56 questions)My Profile

  • Profile photo of Janis Searcey-Griffin Profile

    Sunday,

    Thanks for the article on wooing your customers. You brought up so many good points in your post, about how you want to woo your customers.

    If someone asked for my opinion on what I thought to be the most important element of wooing your customer, I would probably say; Know what they want. As you put it, being attentive. Knowing what they want will take research, testing and time to discover what it is they are looking for. But you can be assured that your customers will let you know by the response you get from your content.

    If I look at my flooded email inbox, I would say that a big share of marketers in my email do not know what I want, and it seems that they don’t care.

    So now it comes down to either doing native advertising and trying to do the customer research, or randomly throwing out affiliate offers on a daily basis to anyone who has ended up on your list.

    Which type of marketer will you be?

    • Profile photo of admin Profile

      [Admin has just bought Janis Searcey-Griffin a $5 glass of cold beer or hot coffee for this very helpful response].

      $5 will be sent to your Paypal account by end of today or end of this week.

      Thanks a lot, for a very valuable response!

      Kingsley
      admin recently posted…Ask Tons Of Experts On Kingged.com & Get Expert AnswersMy Profile

    • Profile photo of Sunday William Profile

      Hey Janis,
      You are right, knowing what the customer wants is the most important element of wooing loyalty.

      It is from what the customer wants that we should be able to design and develop a product/service that will serve the interest.

      Customer loyalty is courted, and like in relationship courtship, paying attention, appreciating the other party, communicating effectively, and making sacrifices readily brings trust that would inspire loyalty from the customers.

      Thanks for leaving your awesome comment in this conversation!
      Sunday William recently posted…How do Google Algorithm Changes Affect Your Website Today?My Profile

    • Profile photo of Norma Profile

      Hi Janice,

      I agree with you when I look at my emails too. I get so many emails from marketers always trying to sell me stuff without caring what I want. But they keep doing it, which means it works for them. Sad too, for us.

  • Profile photo of Kristi Hines Profile

    Try to be helpful to your customers in other ways beyond the product or service that you offer.

    In my case, I have a lot of expertise outside of just blog post writing, so when I can, I offer my clients other tidbits of advice to help them with other aspects of their online marketing.

    For me, it takes about 5 minutes to come up with, and for them, it can make a huge world of difference.
    Kristi Hines recently posted…Never Run Out of Blog Post Ideas: 25 Content Marketing ResourcesMy Profile

    • Profile photo of Janis Searcey-Griffin Profile

      Nice reply, Kristi. I like the idea of throwing out the tidbits and I’ve heard that lists like, The Top 10 Reasons, etc or a huge engager.

    • Profile photo of Sunday William Profile

      Hey Kristi,
      Thanks for leaving your voice on this conversation. Your advice for businesses to be give extra help beyond the product/service offered is welcoming.

      I have seen it work for many people that don’t provide the best of service but customers keep trooping and choosing them. I guess its because of the extra help they have provided.

      Its a good strategy and I will recommend same for businesses seeking to increase and sustain customer loyalty.

      The good thing is that it really doesn’t take much time and effort to give the extra service that could impact on the success of a business in the long run!
      Sunday William recently posted…How do Google Algorithm Changes Affect Your Website Today?My Profile

  • Profile photo of Kevin Ross Profile

    Good discussion post.

    You covered lots of ways to woo customers’ loyalty, some of which I haven’t previously thought of.

    If you ask me to add to what you have said here, I will say to just deliver more value than they expect.

    If your customers are expecting 6 out of 10 in terms of value, try to deliver 8 or 9 or even 10 out of 10.

    This is the best way to woo customers loyalty with ease, in my humble opinion.

    • Profile photo of Sunday William Profile

      Hi Kevin,

      You are absolutely right, providing and exceeding in the value expectation is an easy way to woo customer loyalty.

      I will not take away that from you and the examples used to buttress this point are spot-on!

  • Profile photo of Celine Profile

    Hey Sunday,
    Wooing customer loyalty should be proactive.

    Loyalty is earned therefore businesses must ensure they woo loyalty from customers with all available arsenal.

    However, the best way to woo customer loyalty remains sharing value to the customer at every point in time. Without addressing the needs of the customer, there would be no loyalty!

  • Profile photo of Sarah John Profile

    Hello Sunday,
    Yes, I like your starter:

    If you recognize and appreciate customer loyalty, then you are setting up your business for super success. You will get repeat customers who are willing to buy again and again when they discover the value in the product or service you offer and are willing to share these benefits with others.”

    There is nothing as sweet for a business as seeing customers coming again and again to buy its product. Courting or wooing the loyalty becomes extremely important for success.

  • Profile photo of Jasper Oldersom Profile

    Hey Sunday,

    You made an excellent case for creating repeat business. Any business can benefit from recurring income. Even people who would hire someone like a plumber now would hire the same plumber 5 years from now if they had a good experience.

    One way to create more repeat business is to give more value than you ask for. If you do this, you create a satisfactory experience. It’s also one of the things mentioned in “The Science Of Getting Rich” by Wallace D Wattles.

    You can create extra value in many different ways. Just think about something you can offer your clients that most of your competitors do not.

    For example, if you offer Google AdWords management, you could think about creating the ultimate reports for your customers, and make a better case for the effectivity of your service than your competitors. Or you could offer a free 2-weekly phone call to keep in touch about the account.

    Yes, sometimes it’ll take extra effort. But that’s what it takes to create more value than your competitors. You have to go the extra mile.

    – Jasper
    Jasper Oldersom recently posted…Do You Leverage These Swiping Secrets To Make Your Web Copy More Effective?My Profile

  • Profile photo of Dennis Seymour Profile

    Hey Sunday!

    For my past works, I try to keep asking for feedback or suggestions and immediately reply to them. I make sure they know that there’s a human on the other side that’s going to talk to them.

    There are some niches though that are SO busy and they will read your email but NEVER reply. My new startup is in a niche like this and it’s damn hard to connect with them. So I had to device new strategies besides my initial connection strategy.

    I had to hire extra people to go and cater to them, SMS/call/Skype demo sessions/in office presentations. It’s a slow process but it wins them over because they know you are legit. Grab feedback from there, see what they are fearing and solve that.

    Once they know you are all in, then all they have to do is want/enjoy/love your product/offer. The rest is history.

    Oh, making it easy for them to share to their friends is also a BIG thing. That’s another great way for us to track customer loyalty
    Dennis Seymour recently posted…The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?My Profile

    • Profile photo of Sunday William Profile

      Hi Dennis,

      You are right about the fact that one needs to present their human nature to encourage and build customer confidence. Your experience as related in this post is not out of place – many do have this experience as well!

      Wooing customer loyalty is a function of building trust, and to ensure that this is easily attained, it becomes easier to respond to comments, questions, feedback etc timely!

    • Profile photo of admin Profile

      [Kingged.com has just bought Dennis Seymour yet another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]

      $5 will be sent to your Paypal account when the next mass payment is made (usually within a week from now).

      Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!

      Kingsley
      admin recently posted…All Hail The King! Kingged.com ReviewedMy Profile

  • Profile photo of Amit Sharan Profile

    Hello Sunday,

    You already said it, responding to customers concerns is the best way, apart from providing good quality product to begin with.

    By responding to customers’ concerns, it shows you care and support your product, not only before they buy but even after.

    Thanks for the ideas shared here.

  • Profile photo of Black Profile

    Hi Sunday,

    I like how you ask these questions but also provide very good answers yourself.

    The best way to woo customers’ loyalty with ease is by being personal with them, as you mentioned. Sending personalized communications – email, newsletter, birthday messages, reminders etc helps.

    You are also right that the most important thing is that you ensure there is a personal touch in the message by using the customer’s name, highlighting what they want and connecting with their values.

    Thanks for these tips.

    • Profile photo of Sunday William Profile

      Hi Black,

      Yes, by being personal with the needs of the customer will readily attract customer loyalty. Thanks for leaving your thoughts on this discussion!

  • Profile photo of Winford Moore Profile

    Getting personal with the customer is readily cool when it comes to wooing their loyalty.

    Every business deserves to have loyal customers but this doesn’t come on a platter of gold. Persistent and conscious efforts must be applied to achieve customer loyalty.

    Indeed, the ideas you have shared can help woo loyalty from customers, and if these are consistently carried out then it becomes easy!

    • Profile photo of Sunday William Profile

      Hi Winford,

      Yes, getting personal with the customer is the very first step in achieving customer loyalty.

      Once we get personal, it implies we understand what the customer wants.

      Thus, our knowledge would lead us to provide them with the necessary insights and features that would make them loyal.

      Thanks for leaving your thoughts here!

  • Profile photo of Carl Profile

    Hi Sunday,

    Customer loyalty should be courted at all times. Being attentive to their demands and providing them with expected benefits are actions that would bring about repeated loyalty.

    The insights and tips you have shared to woo customers are in order. However, it would still make sense to give prospects reasons to become loyal to you!

  • Profile photo of steven Profile

    Wooing customer loyalty is easy! I ensure that I place myself in the position of the customer, listen to them and do all things necessary that his/her needs are met.

    Paying attention to the customer before transaction, during transaction, and after transaction will readily attract loyalty with ease!

  • Profile photo of James Ling Profile

    Hey Sunday,

    Wooing customer loyalty is simple! Just find out what the customer wants and provide it for them.

    Go extra miles in helping the customer discover what he wants and he would be grateful.

    Finally, ensure that you are sincere with you dealings with the customer especially when it comes to delivering value in the product/service and also when communicating information to them!

    • Profile photo of Sunday William Profile

      Hey James,

      Indeed, going extra miles for the customer would always be appreciated. If a customer finds out that this is consistent then he would be grateful always.

      I like your mention of sincerity in dealing with customers. For sure, this helps to increase customer loyalty!

  • Profile photo of Paul Profile

    Customer loyalty is easy to woo. It should begin with having good understanding of the customer.

    The product or service should be created to address the pain points of the customer.

    If this is done consistently then trust would be built.

    Nevertheless, the insights you have shared about communication readily makes good sense in ensuring smooth wooing of customers.

    Prospects want clear and concise information, attention, and value to help them make decision!

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