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How Do You Promote Your Blog Posts on Social Media?

Profile photo of redtiger Submitted by redtiger December 13, 2016

social-media

A good content creator has earned the right to walk tall. After all it is painstaking work starting with finding a topic and then spending frustrating hours searching Google Keyword Planner and others to decide on keywords. After that you have to drink deep from your inner fountain of inspiration and creativity to find the unforgettable words and arrange them in a way that they blend together into greatest article ever written.

Along the way there may be some bumps and hiccups. More often than not we find that fountains tend to dry up when we need them the most.

Yet somehow we manage to come up with some content. By that time our vision may be a bit distorted and we see the pumpkin we have created as a masterpiece.

We want people to read our creation and come to our blog to give us a pat on the back – and pretty please buy from us. A wise man once said we should be active on social media to get visitors.

 My problem is how to do that effectively and still have enough time to eat and sleep an hour or two.

I do not want to offer any suggestions here, I just want to tap the brains of the many knowledgeable people here for advice.

How do you spread the word about great content?

Do you use contact management systems and if so which one?

Hootsuite, Buffer or  BuzzBundle or what else is there?

Do you use them and do they work?


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Journalist for 35 years, including writing on the net for about ten. Journalism lecturer for five years.

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126 Responses to “ How Do You Promote Your Blog Posts on Social Media?” Leave a reply ›

  • Profile photo of Marie Yovcheva Profile

    Hello!

    So at the moment I use only free methods and this is what I do:

    I use Buffer for Twitter mainly , but once in a while for my Facebook.

    I post to the following:
    1.Facebook timeline (without link to just get engagement) Facebook FanPage, and about 10-15 Facebook groups
    2.LinkedIn and about 10-15 groups
    3. Both of my Google + profiles, and around 8 groups
    4.Pingler-just google it and you’ll find the website
    5.Twitter
    6.Pinterest (I have my own boards and I also pin on “group” boards-about 6 of them
    7.StumbleUpon
    8.ArticleBase
    9.Blogcatalog
    10.I email it out to my list

    Now to make it a little easier I do have my Twitter and Facebook linked up together. Therefore whatever I post to Facebook goes to Twitter, as Facebook is my main place. All you do is go in your settings and search for the relevant app and accept. Then you can agree to let it post on whichever site you want. For me I don’t want Twitter posts on my Facebook, only the other way, so I just checked my preferences.

    I also used If This Then That (IFTT) and you can do many things with this, so you’d have to have a look at it and see how you want to link your accounts up.

    This can be a tedious task but you have to take time to promote it, just like you did writing it.

    Mind you these are all free methods, but you could also use paid methods if you have the budget and want to cut out time consuming promoting!
    Marie Yovcheva recently posted…Building Rapport In BusinessMy Profile

    • Profile photo of redtiger Profile

      Hi Marie

      Many of us here can learn a lot from this comment.

      I quickly had a look at Pingler and it looks valuable. Will definitely investigate further.

      What I like about your method is that is so original. I haven’t come across a strategy quite like this one before.

      You make excellent use of groups ( many of them on Facebook, Linkedin and Google+), article directories and Pinterest boards as well as tools such as Buffer and IFTTT.

      It would be interesting to know how often you make a new blog post and how often you promote each post to all these different places.

      This seems to be a complete strategy well worth copying and I am sure you get great results.

      Great Comment. Thanks.
      redtiger recently posted…Be a follower to become a leaderMy Profile

      • Profile photo of Marie Yovcheva Profile

        Hello again!

        I pick certain groups and stick with them, unless there’s not too much engagement (and you can see from google analytics where traffic is coming from)

        I haven’t been taking blogging too serious until recently. I had a bad habit of blogging a lot, stopping for a while then starting again.

        Now I’m blogging only 1-2 times per month but with more quality content before I’d blog short posts around 300-500 words, now I’m aiming for over 1000 words at least.

        I have gotten (at least on 1 post) over 300 hits from Stumbleupon, but the issue with that is your bounce rate… it was 94% which is awful LOL

        The traffic from Facebook stayed on much longer as that particular post was only from either FB or Stumbleupon that day.

        I would say I’m still a “beginner” blogger, but I’m just taking what I’ve learned from others and doing what they do, which is basically that routine- implementing both social media, groups, directories, and pinging, and of course to make life easier using tools!
        Marie Yovcheva recently posted…Why Your Sales Funnel Doesn’t WorkMy Profile

    • Profile photo of Jerry Chong Profile

      Thanks for this great comment, Marie.

      I also used ArticleBase in the days of EzineArticles but haven’t used it since Google slapped article directories.

      Is it still effective nowadays?

    • Profile photo of Gavin McDonald Profile

      Hi Marie,

      Your comments here are really very helpful.

      I kingged your comments but just had to say thanks. You and many others shared so much in comments made in this post.

      Thanks for sharing so freely, and have a lovely weekend.

      • Profile photo of Marie Yovcheva Profile

        Hey Gavin,

        You’re welcome… I just re-read my comment and I have changed some of my methods…

        For Twitter I now use SocialJukeBox which is a great tool because whatever you put in your “Juke Box” will keep recycling it self over and over. Free version gives you about 200 (or 300?) posts that you can make with 2 boxes, and allows you to post up to 5X per day. You can schedule it either each day being the same (example: between 1pm-10pm) or can have every day different telling it when to post (example: every 2hrs 3min) <—Hope that did NOT confuse you!

        Another free thing I use for Twitter now is JustRetweet. Here you have to retweet others before you can submit your blog as it is credit based. Since I blog 1-2 per month, it works great. Through the month I retweet other peoples blog related to my niche, and by the end of the month I have a lot of credits to "spend" on promoting my own blog. If you use this, I would suggest in being generous with how much you are willing to give other people for credits for them to retweet. I aim for 30+ credits, and usually only promote others blog who offer 20+ There are some people I've seen who offer only 10-15 credits. Just my personal preference.

        For the Facebook groups, I have found a free autoposter that works pretty good so far- Pilotposter. They have a few apps that you can use, I started with the first one, which is Graph, but found you have to keep resetting the access token every 2 hours, therefore I would suggest using the other ones they have available. With this you can save posts and then schedule them for the week, month ect. I really like this, as this saves me HUGE amounts of time. Before I was posting in every group manually, with this I can write a post out, save it, schedule it and keep reusing it. I can also post in more than I was. I was doing 10-15, now I've got 50 groups. Oh and one more neat thing about it is, every group you're in with Facebook, you can organize them. So for me I have a folder for "Marketing" groups and use that to post my blogs in.

        Hope those 3 extra tools help you out even more, I know they do for me! Huge amounts of time saved!! I basically have my Twitter on complete automation constantly promoting blogs and branding myself because of 1 tool alone-SocialJukeBox!
        Marie Yovcheva recently posted…What I Used To Go From 0 To Over 330 LeadsMy Profile

  • Profile photo of steven Profile

    Hi redtiger,

    I simply follow the basics: publish a post on my blog, share the url on all my registered networks. Then, interact valuable with followers and readers.

    Sometimes I use powerful tools like Buffer and Hootsuite to schedule and post series of content for a some period of time. I truly get results this way!

  • Profile photo of Jerry Chong Profile

    Hi redtiger,

    First, sorry if you included your name somewhere here but I missed it.

    I just found this post and am very surprised at the great tips shared here by many of the commenters.

    There’s so much to learn here that I have bookmarked this post.

    I will be busy reading and taking notes.

    Thanks to everyone who commented here and you for starting this.

  • Profile photo of Joseph Profile

    Amazing contribution from everyone on this post.

    This post is obviously one of the most participative posts on how to promote blog posts on social media.

    So much to learn and take in from the contributions here. Definitely bookmark worthy.

    Thanks guys!

  • Profile photo of Gavin McDonald Profile

    I have learned a lot from the expert responses here. I didn’t know there were as many ways like these to promote on social media.

    I have learned of some techniques here which I previously thought were difficult or too time consuming, but it turns out some can be automated.

    This post is really really rich. I am not surprised it’s still on the frontpage.

    Thanks for starting it, redtiger.

    • Profile photo of redtiger Profile

      Hi Gavin

      I agree with you completely. All the valuable responses have turned this discussion into an instruction manual or its own.

      It has been up a while and I still come back to it and make use of the tools and advice offered.

      I have learnt a lot and and still have fun testing new tools I never knew existed.
      redtiger recently posted…The 11 Proven Steps to Online SuccessMy Profile

      • Profile photo of Gavin McDonald Profile

        Hi redtiger,

        You are right, this post is now like an instruction manual on its own. I love the many personal experiences shared by the contributors here.

        Instead of just theory, many on this post have shared what they actually do and the tools they use to promote.

        As I replied to Marie above after her detailed follow-up comment, this is one of the main reasons why I love Kingged.com so much. Members like you, her and many others here and on other posts providing so much value for free. It’s amazing.

        Thanks a lot to you all!

  • Profile photo of Omar Saady Profile

    Hello redtiger

    When it comes to sharing my blog on social media, I utilize a costume posting features on each social media platform. In fact, the more you optimize your posts for a particular platform, the more effective your social media strategy will be.

    My strategy starts from setting my top must-have plugins for making everything else in the entire process a breeze. Below are my favorite plugins:

    1- Yoast SEO
    2- Jetpack by WordPress.com
    3- Share Buttons by AddThis

    These plugin will help you setting a customized posts professionally for the major social media platforms: Facebook, Twitter, Google+1 and Linkedin.

    So I try to make sure that every post I publish has been well optimized for social media and search engine as well.

    Another great resource that helps me so much with promoting my content on social media platforms is canva.com. It`s free and fantastic tool to design graphics for social media like Twitter Images. Pinterest. Facebook Posts. Tumblr Graphic. Instagram post and much more.

    By using my recommended plugins and Canva tool, I produce custom posts for each my social media platform to ensure and guarantee the best results.

    Thanks so much.
    Omar
    Omar Saady recently posted…Powerful Keyword Research TipsMy Profile

    • Profile photo of redtiger Profile

      Hi Omar

      You highlighted a valuable and very important point. Social media are not the same.

      Each medium has its own character and you can only get the best benefit from it if you respect that. Facebook is chatty and all about light conversation, Twitter is short and sweet and Linkedin and Google+are more businesslike, each in its own way.

      It is important to keep these differences in mind and this is obviously what you do. I agree with the plugins you use. They can be very handy and effective. Yoast has saved my skin more than once when it comes to SEO.

      I hear a lot of good things about Canva too.

      Thank you for a valuable comment.
      redtiger recently posted…The 11 Proven Steps to Online SuccessMy Profile

  • Profile photo of Chris Profile

    Useful post and comments, thanks.

    One thing I’d add is that the answer should be different depending on various factors including blog topic and the personality of the blogger.

    Just because someone says that one particular social media site is “best”, doesn’t mean it will be a good choice for your blog, because different social media channels have different demographics, use different media (text, pictures, email etc.) and suit different usage tactics.

    The best answer, as usual, is to test things in practice, while learning from others and getting tips and help from forums etc.

    Chris

    • Profile photo of redtiger Profile

      Great points Chris.

      I especially like the one about the personality of the blogger.

      If you like Facebook you can spend hours there and enjoy it. If not, hanging around there can sometimes be unpleasant and you will soon find yourself moving away to check the latest news on the net.

      I think one of the main aims of Social media promotion is to build relationships. Some social media attract the kind of people you will bond with and others not.

      I agree with you. Test. Knock on different doors until you find an online home where you feel comfortable.

      Thanks for a great comment.
      redtiger recently posted…The 11 Proven Steps to Online SuccessMy Profile

  • Profile photo of marckrodd Profile

    Good Post. there is no better way than starting an engagement with the community. share, give, support, help and educate.

    Social media has millions of users and there so much to learn how to post good content to get more likes and subscribers.

    I used to engage with facebook groups and found that very interesting with private facebook groups.

    Thanks so many helpful tips here. i appreciate your post

    Cheers

    • Profile photo of redtiger Profile

      Hi there marckrodd

      I am glad you found the post helpful. Share, give, help, support, educate. Yes I think this is a winning recipe in any niche.

      You mention private facebook groups. That is a very valuable clue. Internet marketing mentors often mention that you should befriend people on social media who are interested in Internet marketing. My experience is different. Normally they already have something to sell. You end up pitching each other instead of building a relationship. Join groups. Find friends where you can. This is very often outside the world of online marketing.

      Thanks for commenting.
      redtiger recently posted…The 11 Proven Steps to Online SuccessMy Profile

  • Profile photo of Megan Profile

    What a great discussion from Kingged members here.

    There’s so much to learn here, so useful.

    I am bookmarking this to read when I need ideas blog promotion ideas.

    Thanks redtiger for starting this.

    • Profile photo of redtiger Profile

      Hi Megan and thanks for leaving a comment.

      The community here at Kingged is indeed very helpful and the advice that they offer is priceless.

      I have picked up quite a few incredible tools, tips and tricks from this discussion.

      Have fun investigating the ideas here. I wish you success in spreading your word far and wide.

  • Profile photo of Don Profile

    So much was shared in this post that it’s amazing!

    I have bookmarked this to read and apply.

    It’s impossible to take action and not get traffic from social media after reading even few of these tips.

    Great post, thanks guys.

  • Profile photo of Sarah Kilby Profile

    I can’t believe all the great and helpful info in this post, you guys mentioned so many promotional tips here. I could have paid for this post and the comments and it will be good money spent!

  • Profile photo of Sinen Ibag Profile

    This is a really great collection of tips by people here, awesome.

    There are so many ways mentioned here, but wont’ these many ways lead to confusion?

    Isn’t it better to stick to just few ways of promotion to get better results than so many ways which might lead to confusion?

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