An online marketer should not only publish content, he must publish content that is ‘good enough’. A ‘good enough’ content is that which meets the conversion and ROI needs of the publisher.
Of course I agree with Neil Patel that creating and sharing epic and evergreen content has great benefits for SEO and conversion. However, in most cases, what is published aren’t good enough to deserve attention or clicks.
In as much as we can assess the quality of content created and shared by competitors, we should also do self-appraisal on our own publications. This is necessary to publish acceptable quality content that will generate attention, clicks, conversion, sales or increased returns on investment.
In order to keep publishing top-notch, epic, or ‘good enough’ posts, we can either
> Hire professional editors to EDIT or PROOFREAD our content regularly, or
> Write the content ourselves and make sure it complies with the ESSENTIALS of good content, or
> We can chose to do both depending on the volume and capacity of the business.
Hiring a professional editor may not come cheaply for most people, hence creating content by having the essentials at heart becomes the next best option.
So, knowing that constitute the essentials of a good content for publication becomes imperative. The checklist below are quick reminders of what to lookout for before publishing your “good enough” content.
For your content to be considered good enough, it should:
> Have relevance and value to the audience. The content can teach the audience a new concept, inspire them to take action, or solve a particular problem they have.
> Be well written. Grammatical errors and mechanical errors must be avoided. Proper editing and proofreading should be done to increase clarity and understanding.
> Be laced with factual information. Where and when possible, you must include relevant facts and sources in the content. Quotes and data from well-known sources will add credibility and authority to the writing.
> Have attractive title and gripping opening. This will help in automatically catching the attention of the reader, and also inspiring them to read through to the call-to-action.
> Be well optimized for the search engine and the reader. The right keywords, sub headers, links, paragraphs, fonts, etc. should be properly placed.
> Be embedded with good and quality images or graphics to further buttress the points made.
> Be comparable with what the competition is offering. This will help the content marketer in providing better content at all times.
If the above are lacking, then the content is probable not good enough. However, these are just my thoughts. What do you think?
How do you know if a piece of content is good enough for publishing?