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How Do You Improve The Sales Performance Of Your Great Product?

Profile photo of Sunday William Submitted by Sunday William about 5 days ago

Improve Sales Performance

If you have a ‘great’ product that is not giving you the enough sales in the marketplace, it’s time to reconsider your sales strategy. You are in business to make money and keep up with the provisions of valuable product/service to satisfy customers’ needs.

Increasing sales performance is fundamental to making money online, and the necessary steps must be taken to sustain it.

The question now is how does one improve sales performance? It will depend on the cause of the sales decline in the first place. Agreed, there are factors – government policies, natural disasters, etc. – which would prove ‘beyond our control’, but to a large extent, increased sales can be function of our actions rather than that of our inactions.

There are different reasons sales decline for different online marketer despite a great product. Consequently, addressing the exact cause would be very first step in reversing the declining sales trend.

That being said, you can take the following actions to improve sales performance of  your great product in the marketplace:

Redefine who your Ideal customer is

If you are selling to the wrong audience then you will not be getting the amount of sales you need.

You need to understand “who” your ideal customer is and sell to them. Understanding their buying habits, education, income, age and gender is good step to presenting them with products they would not resist.

So, to improve your sales, redefine who your customer is and sell directly or indirectly to him/her.

Forget features and sell benefits to your customers

Whatever product we have to present, it is important that we show the customer the true benefits.

For instance, instead of presenting a “quad-core” powered laptop to a customer, we should rather tell the customer that he can have laptop that will save time for him while working. The customer wants to know “what’s in it for me” instead of the “amazing features” of your ‘great product’.

So, start projecting the benefits of product more than dangling the features. The more benefits seen by the customer, the more likely they would buy that product.

Strengthen your competitive advantage

Your product is not the only one in the marketplace, thus, you must show customers reasons to buy from you instead of going to your competitor. You must identify your competitive advantage and project it.

This advantage must be a clear focus on the benefits your product provides better than those of your rivals. Making your product better than your competition will give you better chance of making more sales.

Build lasting relationship with your customers

It is important that you build a relationship that is lasting with your ideal customers. You must interact with them and address their concerns through effective customer support.

Show interest in every little bit of their concerns and even offer them great products for FREE, when necessary.

Leave comments to help them, recommend useful resources to them, guide them on how to use a product or tool, and empathize with them.

A customer whom you have created a bond with will trust and buy from you.

Set the right price for your product

Price is one of the reasons customers buy a product. With the right price you will get more sales. People often attach price to “perceived value”. If you plan to set a higher price than your competitors then be ready to ‘over-deliver’. You can decide to set low prices to attract more buyers but you must not compromise on quality.  If you want more sales then you need to set a price that would attract more customers.

Conclusively, you need to find the cause of sales decline and resolve them. The above are my take on improving sales performance.

What do you thing think can be done to improve the sales performance of a great product?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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7 Responses to “ How Do You Improve The Sales Performance Of Your Great Product?” Leave a reply ›

  • Profile photo of Pat Fredshow Profile

    Hi Sunday.

    Thank you for sharing your ideas with us! Nice article and I totally agree with all your points…except for this one: “Forget features and sell benefits to your customers”.

    You say that if we sell a product or a service to customers, we should tell them about what they get instead of product’s features. This sounds wise just in case you want to sell a “quad-core” powered laptop to a customer that knows nothing about computers. In this case, you will not only sell this laptop successfully but you’ll save that customer’s time too.

    But! In case you want to sell that laptop to some IT professional who knows everything about computers, you’ll definitely fail. Why? Because this type of potential customers already knows what he wants and the epic tale about “the features” will just repulse. And we all know that such type of potential customers (those, who already possess all the information about the product) show significantly higher conversion rates. So it’s better to focus on them in prior.

    Anyway, thanks for your article once again. Have a nice day^^

    • Profile photo of Sunday William Profile

      Hi Pat,

      Thanks for your insightful comment and elaborations on this topic. When I mentioned “forget the features and sell benefits to your customers”, it is with the intention that the benefits of the supposed ‘feature’ should surpass the mere mentioning of it.
      Those selling electronic gadgets, computers and other accessories are fond of listing core features when making presentations. However, for someone who don’t know much about these features,explaining what these features will do for them eventually will make more sense.
      For instance, someone would be more convinced at buying a laptop faster if the use of ‘quad-core’ is explained than just mentioning or bragging about it as a core feature.
      I hope you get my point?
      Thanks again for leaving your invaluable comment. It is highly appreciated!

  • Profile photo of Robert Haspel Profile

    Great article sunday, I’m the guy that’s exactly in this position.

    Trying to market a product that is robust on the Web is very difficult. Trying to stand out amongst the crowd can be daunting at times especially when the product your selling is everywhere and there’s only so much u can do to distinguish yourself from the rest.

    It’s like the entire playbook has been tried and done thousands of times and the buyers know your plays. I look at other options plus still trying the same old plays to see how and what works to bring more traffic to my sites to increase sells.

    None the less nothing has worked to this point. I’ve made some sells but not enough to sustain the business. I do thank you for this article.

    Great piece.

    • Profile photo of Sunday William Profile

      Hi Robert,

      Thanks for leaving your thoughts on this discussion. The truth remains that we all have our dilemma when it comes to product performance in the marketplace.

      However, the consolation remains that we should follow examples of people who have been making sales with their products.
      It may be difficult but it is possible!

      I will advise you to not give up. Follow the tips shared above and learn from the top sellers in your industry!

  • Profile photo of Black Profile

    Hi Sunday,

    I think the genesis of Sales improvement should begin with customer evaluation. This implies understanding what the customer wants per time. If the need of the customer is provided then it becomes pretty easy to present him/her with a product that would be bought. The more you do this, the more your sales will rev up!

  • Profile photo of Celine Profile

    Sales improvement is a function of value improvement. For anyone who wants to improve sales, the value of the product presented should be improved.

    I think my best takeaway from your post has to do with explanations about ‘forget features and sell benefits’.

    Selling benefits more would inspire more interest and sales!

  • Profile photo of Carl Profile

    This is post couldn’t come at a better time. This is because presently the product I have just launched is experiencing some kind of ‘lull’ in the marketplace.

    I have given my best to improve sales and minimize rejection but with no success.

    With the simple ideas shared in this post, I hope things will improve for the better.

    Thanks for sharing this post Sunday!

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