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How Do You Improve The Sales Performance Of Your Great Product?

Profile photo of Sunday William Submitted by Sunday William April 20, 2017

Improve Sales Performance

If you have a ‘great’ product that is not giving you the enough sales in the marketplace, it’s time to reconsider your sales strategy. You are in business to make money and keep up with the provisions of valuable product/service to satisfy customers’ needs.

Increasing sales performance is fundamental to making money online, and the necessary steps must be taken to sustain it.

The question now is how does one improve sales performance? It will depend on the cause of the sales decline in the first place. Agreed, there are factors – government policies, natural disasters, etc. – which would prove ‘beyond our control’, but to a large extent, increased sales can be function of our actions rather than that of our inactions.

There are different reasons sales decline for different online marketer despite a great product. Consequently, addressing the exact cause would be very first step in reversing the declining sales trend.

That being said, you can take the following actions to improve sales performance of  your great product in the marketplace:

Redefine who your Ideal customer is

If you are selling to the wrong audience then you will not be getting the amount of sales you need.

You need to understand “who” your ideal customer is and sell to them. Understanding their buying habits, education, income, age and gender is good step to presenting them with products they would not resist.

So, to improve your sales, redefine who your customer is and sell directly or indirectly to him/her.

Forget features and sell benefits to your customers

Whatever product we have to present, it is important that we show the customer the true benefits.

For instance, instead of presenting a “quad-core” powered laptop to a customer, we should rather tell the customer that he can have laptop that will save time for him while working. The customer wants to know “what’s in it for me” instead of the “amazing features” of your ‘great product’.

So, start projecting the benefits of product more than dangling the features. The more benefits seen by the customer, the more likely they would buy that product.

Strengthen your competitive advantage

Your product is not the only one in the marketplace, thus, you must show customers reasons to buy from you instead of going to your competitor. You must identify your competitive advantage and project it.

This advantage must be a clear focus on the benefits your product provides better than those of your rivals. Making your product better than your competition will give you better chance of making more sales.

Build lasting relationship with your customers

It is important that you build a relationship that is lasting with your ideal customers. You must interact with them and address their concerns through effective customer support.

Show interest in every little bit of their concerns and even offer them great products for FREE, when necessary.

Leave comments to help them, recommend useful resources to them, guide them on how to use a product or tool, and empathize with them.

A customer whom you have created a bond with will trust and buy from you.

Set the right price for your product

Price is one of the reasons customers buy a product. With the right price you will get more sales. People often attach price to “perceived value”. If you plan to set a higher price than your competitors then be ready to ‘over-deliver’. You can decide to set low prices to attract more buyers but you must not compromise on quality.  If you want more sales then you need to set a price that would attract more customers.

Conclusively, you need to find the cause of sales decline and resolve them. The above are my take on improving sales performance.

What do you thing think can be done to improve the sales performance of a great product?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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26 Responses to “ How Do You Improve The Sales Performance Of Your Great Product?” Leave a reply ›

  • Profile photo of Pat Fredshow Profile

    Hi Sunday.

    Thank you for sharing your ideas with us! Nice article and I totally agree with all your points…except for this one: “Forget features and sell benefits to your customers”.

    You say that if we sell a product or a service to customers, we should tell them about what they get instead of product’s features. This sounds wise just in case you want to sell a “quad-core” powered laptop to a customer that knows nothing about computers. In this case, you will not only sell this laptop successfully but you’ll save that customer’s time too.

    But! In case you want to sell that laptop to some IT professional who knows everything about computers, you’ll definitely fail. Why? Because this type of potential customers already knows what he wants and the epic tale about “the features” will just repulse. And we all know that such type of potential customers (those, who already possess all the information about the product) show significantly higher conversion rates. So it’s better to focus on them in prior.

    Anyway, thanks for your article once again. Have a nice day^^

    • Profile photo of Sunday William Profile

      Hi Pat,

      Thanks for your insightful comment and elaborations on this topic. When I mentioned “forget the features and sell benefits to your customers”, it is with the intention that the benefits of the supposed ‘feature’ should surpass the mere mentioning of it.
      Those selling electronic gadgets, computers and other accessories are fond of listing core features when making presentations. However, for someone who don’t know much about these features,explaining what these features will do for them eventually will make more sense.
      For instance, someone would be more convinced at buying a laptop faster if the use of ‘quad-core’ is explained than just mentioning or bragging about it as a core feature.
      I hope you get my point?
      Thanks again for leaving your invaluable comment. It is highly appreciated!

  • Profile photo of Robert Haspel Profile

    Great article sunday, I’m the guy that’s exactly in this position.

    Trying to market a product that is robust on the Web is very difficult. Trying to stand out amongst the crowd can be daunting at times especially when the product your selling is everywhere and there’s only so much u can do to distinguish yourself from the rest.

    It’s like the entire playbook has been tried and done thousands of times and the buyers know your plays. I look at other options plus still trying the same old plays to see how and what works to bring more traffic to my sites to increase sells.

    None the less nothing has worked to this point. I’ve made some sells but not enough to sustain the business. I do thank you for this article.

    Great piece.

  • Profile photo of Black Profile

    Hi Sunday,

    I think the genesis of Sales improvement should begin with customer evaluation. This implies understanding what the customer wants per time. If the need of the customer is provided then it becomes pretty easy to present him/her with a product that would be bought. The more you do this, the more your sales will rev up!

  • Profile photo of Celine Profile

    Sales improvement is a function of value improvement. For anyone who wants to improve sales, the value of the product presented should be improved.

    I think my best takeaway from your post has to do with explanations about ‘forget features and sell benefits’.

    Selling benefits more would inspire more interest and sales!

  • Profile photo of Carl Profile

    This is post couldn’t come at a better time. This is because presently the product I have just launched is experiencing some kind of ‘lull’ in the marketplace.

    I have given my best to improve sales and minimize rejection but with no success.

    With the simple ideas shared in this post, I hope things will improve for the better.

    Thanks for sharing this post Sunday!

  • Profile photo of Gordie Chase Profile

    Great points Sunday, but in my opinion if you’re either launching a new product or trying to revamp sales affiliates are the way to go. It’s a proven method.

    A lot of people think it’s hard but just align yourself with good affiliate marketers by checking JV Zoo, Warrior Forum or any of the others product launch sites and propose a revenue share. If it’s a great product someone will want to promote for a share of the revenue.

    You can even have some one conduct an interview with you about your product and allow them to post it on their popular You Tube site or fan page.

    There are just so many ways to revamp sales of your product it’s hard for me to describe them all.

    My point being if you don’t know how to market your product or your sales are flat team up with someone who can, it beats the heck out of no profit and expands your customer base.

    • Profile photo of Sunday William Profile

      Hi Gordie,

      I agree with you that teaming up with others like in affiliate marketing will help improve the reach and sales of a great product.

      Its good that you mentioned sites like JV Zoo and Warrior Forum. They are good places to promote affiliate products.

      I guess for those trying to revamp the sales of their great product would definitely consider this option. Thanks for sharing your insightful view!

  • Profile photo of John A Karnish Profile

    Hi Sunday,

    Thanks for sharing. I tend to agree with everything you said, especially the point of emphasizing the benefits rather than the features.

    That being said, I think it is very important to know who your customer is and what would benefit your ideal customer.

    Create a list of as many benefits as you can. Then go through and find you top benefit and create a unique USP. This will differentiate you from the others selling similar products.

    Finally, I think Gordie Chase has an excellent point about harnessing the power of a good affiliate program. It is very easy to do with sites like Clickbank and JVZoo.

    If you are networking with a lot of successful marketers maybe you can create an extra special commission for them to market your product. If you give affiliates 50% you can offer top marketers 75%.

    Affiliates will also get your product seen more and increase your brand awareness. If you have your USP in your marketing material it will implant it over and over again in you ideal customer’s mind until they have to check out your offer.

    Thanks for starting this discussion. I look forward to seeing what other people have to say.

    Take care Sunday and have a great week!


  • Profile photo of Amit Sharan Profile

    Hi Sunday,

    For any type of product – great or otherwise – customer satisfaction is what guarantees sales. If the product readily satisfies the yearnings of the customer then it becomes easier to improve sales.

    So, for what its worth, every product should be created to satisfy the yearnings of the customer per time!

  • Profile photo of Gavin McDonald Profile

    Hi Sunday,

    This is another important discussion post you have here.

    The points you gave are correct, particularly that instead of presenting a “quad-core” powered laptop to a customer, we should rather tell the customer that he can have laptop that will save time for him while working.

    In this case, the customer wants to know “what’s in it for me” instead of the “amazing features” of your ‘great product’.

    In my opinion, if the product is already great, it shouldn’t be hard to sell, should it? In many cases, great products even sell themselves, people sell them to their colleagues, friends and family.

  • Profile photo of steven Profile

    How do I improve the sales performance of my product? Well, its simple:

    We could find out the cause of the sales decline and put strategies in place to revamp the sales.

    If we don’t know the cause we can never know the answer!

  • Profile photo of James Ling Profile

    Hi Sunday,

    Its readily appealing to know about what can be done increase sales performance of great product. Many marketers are in this position and a post like this will simply give them hope of better productivity and sales.

    I personally think that improving sales performance for any type of product is a function improving the quality of value to be gained by the target audience.

  • Profile photo of Paul Profile

    Hi Sunday,

    To actually improve the sales performance of a product, one must look into the marketing system or strategy already in place. If the strategy used in the sales is not in order, then a change should be made.

    That being said, the best way to improve sales performance is to identify the cause of the sales decline in the first place and take steps to rectify it!

  • Profile photo of Winford Moore Profile

    Improving sales performance is an important step towards earning more. We can do a lot of things to improve sales. Some of these include:

    – increasing value of our product

    – improving promotional strategies like expanding the reach of the product.

    The more steps we take towards ensuring better assessment and conviction for the product acceptance, the better chance we would have for improving sales!

  • Profile photo of Sarah John Profile

    Sales performance is important to analyze the success of a great product. Every marketer want to sell to generate revenue and keep profit.

    A great product should be checked for continuous sales. The features and promotion strategy must always be intact to determine sales.

    For me, I improve sales by emphasizing on the values that my visitors enjoy!

  • Profile photo of HonWai Profile

    Hi Sunday, thanks for the great post! And I totally agree with you that building a lasting relationship with customers is one of the ways the improve sales, and also getting recurring sales.

    I like to share a little of my experience. I have made a sale to one of my subscribers, we exchange emails a few times sharing my how I use the products. And then I recommend another product after some times, and he bought the product right away. I’m happy, not because I made another sales, but because I felt being trusted.

    Thanks again for sharing your tips!

    HonWai recently posted…What List to Build when You Get Started? – Part 2My Profile

    • Profile photo of John A Karnish Profile

      Hi HonWai,

      Congrats on your sale and building the trust of your subscribers. You also made me realize that one way to sell a product is to show specific ways you are using it.

      1.) It shows you truly recommend the product and use it yourself. 2.) It shows benefits they will get out of using the products 3.) It builds trust when you only recommend things you use.

      Thanks for sharing HonWai… Have an awesome weekend!


    • Profile photo of Sunday William Profile

      Hey HonWai,

      Indeed, that was a great experience. Trust emanates from solid relationship. As marketers, we need trust for connection, engagement and sales.
      I am glad you agree with my point of view and I am happy you shared your experience with us. Thanks for the great contribution!

  • Profile photo of Jonna Cusack Profile

    The best tip you mentioned here is building last relationship with your customers.

    I prefer buying again and again from companies or vendors who have provided the best customer service when I bought from them.

    It’s especially when you have a problem with a product that you know how great they are or not, from how you are treated by customer support.

    • Profile photo of Sunday William Profile

      Hey Jonna,

      Yes, having lasting customer relationship with your customers is great for business. Customers would trust and do business with any company or brand that ensures their needs are taken care of.

      Showing empathy with customers and addressing their pain points are crucial to building a lasting relationship that would result in sales.

      Thanks for leaving your thoughts on this!

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