Whether you are writing a blog, posting on social media, sharing videos, or simply creating content for your website there is need to understand the searchability of your task. The searchability means that your content is visible when people use the Search Engines to find your content.
The more visible your content, the more traffic you are likely get. And, the more traffic you get, the better your chance of increasing conversion.
Many marketers are not converting their content because it lacks searchability features. So, it becomes necessary to improve searchability and enjoy steady conversion.
You should starting thinking of how to improve your search for profitable marketing. Improving searchability means improving search attributes so the content is visible and ranked high in the Search Engine Results Pages (SERPS).
Here are some ways that most marketers employ to improve the searchability of their content:
♠ They add relevant keywords on the title, main body and conclusion of your posts.
♠ They clearly use keywords in the Meta Data of your post.
♠ They use hashtags rightly on social media posts especially in Twitter and Instagram
♠ They link other websites strategically especially with those of the similar niche.
♠ They use anchor texts and URL shorteners creatively. For instance, instead of using ‘read more’ or ‘click here’ consider being more creative and descriptive like ” click here for more information” or ” follow this link to get more value from our product”.
♠ They publish only content that is well edited and proof read.
♠ They use relevant keywords and links on images, videos, podcasts, webinars, and eBooks, etc.
♠ They publish content regularly
♠ They promote the content on relevant websites and social media
♠ They make frequent analysis of search results and employ corrective measures for improvement
Conclusively, content marketers employ many tactics to improve their SEO results. You too must have been enjoying improvement on your search. If so, then let us know how you are improving searchability of your content.