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How Are You Adding Clarity To What Your Audience Is Reading?

Profile photo of Sunday William Submitted by Sunday William August 26, 2016


Clarity is an important attribute of any quality content. It delivers understanding to the audience, and earns you the much needed conversion. If the ideas you communicate are not clear then you will be wasting precious time and resources in creating, publishing or promoting your message.

 If don’t want the effort you put into a piece to be in vain, you should be helping the audience to comprehend your message.

Bringing clarity is a must and should be lifestyle for every content marketer. The clarity of an article is the ease with which the reader understands what has been communicated.

Clarity of your writing projects the quality and it endears more readers to you!

Yes, clarity is an important yardstick to measure the quality of a piece of content.

For me, bringing clarity to any piece I create is fundamental. I take the following steps to ensure clarity is always in place in whatever I present:

I try to stick with one big idea. Discussing too many ideas in one post usually brings ambiguity.

I try to organize the flow of actions leading to that big idea. Highlighting the actions step-by-step makes it easy for the readers to follow

I use simple headline for the piece so that the promise and benefit are not misleading

I edit and proof read to ensure that the idea is not lost – I cut out extra words, rewrite sentences and recheck my grammar and punctuations.

I always put myself in the position of reader – After crafting the piece, I read aloud to myself or have someone read to me while acting as the target audience.

You too can develop your own system of bringing clarity to your post. It’s important you don’t ignore this. So, now over to you:  how are you adding clarity to what your audience is reading?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.
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48 Responses to “ How Are You Adding Clarity To What Your Audience Is Reading?” Leave a reply ›

  • Profile photo of Amit Sharan Profile

    Hello Sunday,

    Firstly, I like the image you used here. It adds to the clarity concept :)

    You are right here regarding the importance of clarity in communication.

    If you are not clear you are as good as wasting your time creating and publishing content.

    Sticking to one idea is a good way of showing clarity, you are right. I don’t like reading posts with too many ideas all at once. It’s confusing.

    Apart from the points you included, I will add the importance of writing like you speak.

    That also helps add clarity to what your audience reads.

    • Profile photo of Sunday William Profile

      Hi Amit,

      Indeed, clarity is vital for effective communication. Its good to know you agree with the idea of this post.

      Yes, writing as you speak is another way of emphasizing clarity. This is because the writer enjoys the freedom to expressly converse in a simple manner.

      :) the image used here is an exemplification of clarity! Thanks for noting that!

      • Profile photo of Amit Sharan Profile

        Thanks for the reply, Sunday.

        It’s a really powerful image you used here.

        What do you think of people trying to add clarity while communicating in a language that isn’t their first language? It’s more difficult for such people, won’t you say?

        • Profile photo of Sunday William Profile

          Hey Amit,

          That is an interesting question! For people trying to add clarity while communicating in a language that isn’t their first language is this:

          – use the simplest of words, sentences and grammar.

          – Use more examples to explain processes and clarify issues better

          – use translator tools for better interpretations.

          These will help easy the difficult process for this group of people!

  • Profile photo of Abigail Chow Profile

    Hell Sunday,

    I agree with Amit. The picture you have used here made me click to read this.

    It’s not saying much, the picture, but it’s so peaceful.

    That scenery is where I would love to be right now, :)

  • Profile photo of James Ling Profile

    Hi Sunday,

    This is a good reminder that whatever we offer to the audience must be laced with clarity.

    It is when our offers are clear that the audience would begin to share in the value.

    Simplicity is the genesis of clarity. Making contents as simple as possible ensures that the audience have the understanding and power to take action!

  • Profile photo of Sarah John Profile

    Hi Sunday,

    My idea of adding clarity is simple: edit and proof read before publishing. Every content marketer must edit for grammar and edit for mechanical accuracy to present a clear and communicable post to the audience!

  • Profile photo of Celine Profile

    Hi Sunday,

    Whatever the audience is reading should be clarified. If there is no clarity, there would be no understanding, and this means there is no communication!

    Adding clarity to the message I am passing means understanding how my audience deciphers information and ensuring clear delivery of the message inline with his/her level of information consumption!

  • Profile photo of Barbara George Profile

    Hi Sunday,

    I really don’t think so much about all these before posting. I blog for fun mostly and post what I want.

    But from what you say here about clarity, I think my posts add clarity to what my audience is reading, even though I do that unconsciously :)
    Barbara George recently posted…Two Minutes With Carys Martin from IntimoMy Profile

    • Profile photo of Sunday William Profile

      Hi Barbara,

      Its good to know you add clarity to what your audience is reading even though it is done unconsciously.

      Whether we blog for fun or for profit, it is important that the message we are passing to the audience is clear!

  • Profile photo of Dennis Seymour Profile

    I tend to write with a lot of explanations, to elaborate my point better. I learned over time that I need to consider them as fluff and just remove them. It’s easier and tend to work better to my audience. Love the points especially sticking with one topic. That really helps!
    Dennis Seymour recently posted…The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?My Profile

    • Profile photo of Sunday William Profile

      Hi Dennis,

      Its encouraging you shared my point of view especially when it comes to sticking with one topic. This is important because as it will save the writer from spending time on ambiguous ideas.

      In as much as the audience wants value in every offer, they also want this value to be delivered in simple clarity.

      Thanks for leaving your thoughts on this discussion.

  • Profile photo of Marie Yovcheva Profile

    Hey Sunday,

    I never actually thought about clarity when writing. What I do is write how I speak. I also use headings and then explain the topic and then flow to the next point.

    So far this has worked for me, and I have had people say I write pretty well-even though I don’t really consider myself a good writer. Just as long as they get the gist of what I want to tell them.
    Marie Yovcheva recently posted…Creating Your Customer Avatar & How To Market To ThemMy Profile

    • Profile photo of Sunday William Profile

      Hey Marie,

      If the reader understands what the message is saying then there is clarity. The good news is that you don’t have to be a good writer to pass a clear message.

      Nevertheless, minding the elements that improves clarity like proper editing and proofreading will go a long way to make your message understood.

      By the way, thanks for sharing how you write and for joining this conversation!

  • Profile photo of Helen Black Profile


    This article was really useful because it has brought me to the thought that I need to pay more attention to the content clarity. I have not previously regarded this issue as a separate point inb the process of content creation.

    However, I do always read all the content I create after at least 24hours after I finished working with it to see it in a slightly different way and therefore to put myself at a reader’s place. Moreover, I always try to give all my articles to be read by the other person so that I can receive an outside opinion on what I do and how I do it.

    However, it is important to think about clarity on the stage the content is just created to save time and efforts. I try to make some sort of comebacks in the text to show that in the end we see the answers on that very question that was standing in fromt at the beginning. I think that also helps readers that sometimes forget about the main problem while reading a series of interesting facts, growthhacks and recent updates within the sphere we are talking about.
    Helen Black recently posted…Netpeak Spider 2.1 review: classification of issues, parameters selection, new results arrangement logicMy Profile

    • Profile photo of Sunday William Profile

      Hey Matilda,

      That is an interesting contribution you have made in this post. Your tactics of reading again what you have written at least after 24 hours is great. I sometimes do that as well.

      Clarity at every stage of the content creation process is important. For the sake of the readers, you would be communicating clearly the solution to their problems. This singular act will endear your content and brand for improved traffic and conversion.

  • Profile photo of Sherman Smith Profile

    Hey Sunday,

    Your first point is vital.

    This is one mistake that many bloggers, including myself, tend to make when can give your readers more of an unpleasant experience.

    You definitely want to stick with the one big idea, which makes the whole post more cohesive.

    As far as clarity, I made one change this year, since the big word for me is “cohesiveness”.

    For each subject I talk about, not only do I make sure that the content supports the headlines as promised, but also is cohesive with the “About Me” page on my blog which lays out the foundation.

    As you do, I also edit, proofread, and cut out extraneous words to make it flow better is well is more direct.

    Also I think it’s a great idea to put yourself in the position of the reader. It’s up to us to deliver content that our readers can actually implement instantly into their agendas.

    Great post Sunday!
    Sherman Smith recently posted…Why Solopreneurs Struggle With Generating Blog TrafficMy Profile

    • Profile photo of Sunday William Profile

      Hey Sherman,

      It is good to know you practically are following the tips highlighted for clarity in content creation as shared in this post.

      It is more interesting to know that you have plugged in to the big idea of “cohesiveness” in title and content.

      With one big idea in mind, there would be room to express real clarity for the reader. Thanks for leaving your thought on this discussion.

  • Profile photo of Carl Profile

    Hi Sunday,

    For me, clarity begins with knowing who the audience is and what they want. If I have a clear understanding of this, then it becomes easy to provide clear-cut content for easy reading and practicality!

  • Profile photo of Winford Moore Profile

    Adding clarity to what the audience is reading is fundamental. If a content marketer is not able to do this then his/her campaign would be in jeopardy.

    I always make sure that see myself as the audience before publishing any piece of content . Whatever is ambiguous to me will be ambiguous to the audience, simple!

  • Profile photo of Black Profile

    Hey Sunday,

    I have never thought about clarity as problem when it comes to content creation. But, after going through this post, I realize that it is necessary to meet the needs of the audience.

    Thanks for sharing the tips above, and I will take steps to put them into practice as well.

  • Profile photo of Artice Upchurch (A.D. Upchurch) Profile

    Hi Sunday,

    You are absolutely right. Clarity is definitely a must in quality content. Much like in person speaking to someone, you want them to understand what you’re saying, and with this in mind, they will understand your message to the fullest extent.

    However, writing quality content should be much easier because you have time to think more about what you want to say, which leaves you with time to make sure one’s message is quite clear. Great write-up, Sunday. :)
    Artice Upchurch (A.D. Upchurch) recently posted…Get Your Start-Up’s IT Right The First TimeMy Profile

  • Profile photo of Hannah Edia Profile

    Great comments here already.

    I’d like to add that a clear introduction giving the overall picture of the post will give clarity to your readers as well.

    Thanks for sharing!
    Hannah Edia recently posted…How to use Linkedin to Launch a Full-time Freelance CareerMy Profile

  • Profile photo of Paul Profile

    Hi Sunday,

    For me, adding clarity would mean making my post more understandable.

    To achieve this, I would embrace and stick with high level editing and proof reading.

    Without a well editing piece, there would be no clarity in a piece of content!

  • Profile photo of steven Profile

    Clarity is important in a piece of writing. This makes it understandable for the audience. Every content marketer must ensure that whatever is presented to the audience is simplified, organized, and edited clearly.

  • Profile photo of Adam D. Mason Profile

    Hello Sunday,

    This is something that I have pondered for a while now.

    How clear is my writing?

    Is it as tangled and hard to understand as I think it is?

    My writing process is in process of a makeover and I will have to incorporate many of the points you detailed in this post.

    Thanks for the helpful information.
    Adam D. Mason recently posted…Top 10 Productivity KillersMy Profile

    • Profile photo of Sunday William Profile

      Hey Adam,

      Thanks for leaving your thoughts here. Its good to know you are planning to incorporate some of the ideas in this post when you makeover your writing.

      Clarity of content is vital because the audience responds easily where there is no ambiguity!

  • Profile photo of Omar Saady Profile

    Hi Sunday,

    Great read (and informative).

    Even though every content marketer will try to do his best to produce quality content for his website visitors, it’s also easy to forget the purpose (or as you said the big idea )of making that piece of content and his targeting audience.

    Following your 5 tips will help me so much to put my sights and focus only on my target audience while crafting my marketing content.

    Thanks so much,
    Omar Saady recently posted…8 Simple Steps to Make Profits With ClICKBANK and YOTUBEMy Profile

    • Profile photo of Sunday William Profile

      Hey Omar,

      Thanks so much for lending your voice and opinion on this conversation. Yes, it is easy to forget the purpose or objective of a piece of content as regards to sticking with one big idea.

      However, if the content marketer make clear and disciplined effort to do this, then it won’t be difficult to achieve the clarity of focus needed for success!

      It is my intention that the tips I have shared will help readers make clear decisions on providing the best content to their readers!

  • Profile photo of EltonCarr Profile

    I’ll have to admit, I struggle with my writing being clear.

    This something that I need to work beside being more consistent.

    So for 2017, work on being consistent and more clear in my writing.
    Got it!

    Thanks for the post.


  • Profile photo of Bruce P. Profile

    Hi Sunday,

    I am encouraged by your piece on stating clearly your message when trying to communicate an idea, thought, value, principle, etc.

    A couple of things:

    I try to do this as well, although being reminded of that through your article will allow me to go back and reread other pieces I am working on.

    I appreciate your delivery. We are alike in this at any rate: YOu tend to say what YOU are doing, versus what WE need to do. I just like that man.

    Thanks again for being on point and I look forward to reading more of your work.

    • Profile photo of Sunday William Profile

      Hey Bruce,

      I am greatly humbled by the kinds words you put up for me. Thank you!

      On matters of this post. Yes, clarity is very important. It should guide us on communicating effectively with our audience. At least, for better understanding.

      The good thing is that we can still access many ideas and thoughts on how to this better daily and on each piece we intend to create and share!

  • Profile photo of Jacqueline Oby-Ikocha Profile

    First of all, that’s a great image you’ve got there and great tips as well.

    When an article becomes ambiguous the message is lost to the reader.

    I keep learning on this journey of writing to keep to the point.

    Each day, with practice it gets better.
    Jacqueline Oby-Ikocha recently posted…Publish posts on Niume. Start earning immediately.My Profile

    • Profile photo of Sunday William Profile

      Hey Jacqueline,

      Ambiguous message is one that is completely lost to the reader. It will not make the reader to take action.

      It becomes important that we make the most of our writing by bringing in all clarity in every word, paragraph and idea.

      With clarity, there would be engagement, and this would lead to conversion.

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