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How Agile Marketing Changes Your Link Building Process Forever

Profile photo of Arjay [Moderator] Submitted by Arjay [Moderator] February 11, 2014 Website: searchengineland.com

After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier.

Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link building when you’re following agile marketing makes it less monotonous. Let’s take a look at the seven principles of agile marketing and how they’ll help you see link building in a whole new light.

Validated Learning Over Opinions & Conventions

Typical workflow processes are viewed in a linear fashion: before moving onto the next step, the first one is fully completed. We guess at the end result. For example: We’ll compile 100 potential link sources, and then we’ll reach out to all 100 of them. We assume at least 30% will get back to us.


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