• ThumbnailEvery B2B company wants to know more about its customers. So why not ask them? Surveys are inexpensive ways to keep tabs on what they want and where you’re hitting and missing the mark. Here are five reasons you […]

    • Hey Holly,
      Indeed, we have been duly inspired with this post. Customer survey is vital to understand the customers and address their pain points.

      It becomes necessary to implement it from time to time. However, for customer survey to be effective, the questions must be simple, short, clear and timely.

      The 5 tips recommended here are in…[Read more]

    • Celine replied 1 year ago

      Doing customer survey has tremendous benefits. It helps to in the understanding of the customer persona, and ultimately leads to the provision of the needs of the target audience.

      If a marketer intends to create the best of customer reviews that will make impact, then it becomes important to make the process easier for the customer.…[Read more]

    • Hey Holly,

      I couldn’t agree more with your points regarding doing customer survey. By asking our valued / potential customers directly, we can cut down the researching time in most of situations, make decisions quickly and firmly.

      And for what you’ve mentioned “if you don’t offer an incentive – there are pros and cons”, maybe one of the pros…[Read more]

  • In reply to: View

    Amen, Sunday! Whether we’re shopping for restaurants or making a purchase for the business, we’re all people. The key is reaching people, not businesses. Thanks for the nice comment!

  • In reply to: View

    Absolutely! Wouldn’t it be great if more businesses copied WestJet?!

  • Absolutely! Wouldn’t it be great if more businesses copied WestJet?!…Read More

  • Amen, Sunday! Whether we’re shopping for restaurants or making a purchase for the business, we’re al…Read More

  • As a feminist, I couldn’t NOT mention Dove’s success — and of course I never get tired of Dollar Sh…Read More

  • In reply to: View

    As a feminist, I couldn’t NOT mention Dove’s success — and of course I never get tired of Dollar Shave Club. Thanks for the comments, Gary! I’m so glad you enjoyed the post.

  • Holly Celeste Fisk’s profile was updated 1 year ago

  • Thumbnail

    Sometimes it seems like our B2C counterparts have all the fun. But you don’t have to play the part of the professional stiff. Keep an eye on those B2C kids, and you just might learn some new tricks you can […]

    • Hello Holly,

      This is a very good post for everyone in marketing, to learn from.

      I remember the Dove campaign and thought it was a work of genuis.

      Women definitely hate seeing models with perfect bodies everywhere. The eye-catching billboards celeberating normal women, instead of models, definitely worked very well.

      The results…[Read more]

      • As a feminist, I couldn’t NOT mention Dove’s success — and of course I never get tired of Dollar Shave Club. Thanks for the comments, Gary! I’m so glad you enjoyed the post.

    • Hi Holly,
      Its great sharing this piece. Many B2B companies have lot of things to learn from their B2C counterparts.

      Basically, these brands must ensure they research and capture how B2Cs are captivating their audiences.

      The principles of good marketing is still the same whether you are operating B2B or B2C.

      The brands should readily…[Read more]

      • Amen, Sunday! Whether we’re shopping for restaurants or making a purchase for the business, we’re all people. The key is reaching people, not businesses. Thanks for the nice comment!

    • Hey Holly,
      One resonating theme on the campaigns of the B2C companies explained in this post is the fact that every strategy to attract and convert leads should be “about the client”.

      Whatever is done must be strategically played to fulfill a particular need of the customer.

      If you ask me, the WestJet: Real-Time Giving is my best…[Read more]

    • Hi Holly,
      Indeed, B2B has a lot to learn from B2C companies when it comes to brand content.

      There is no doubt many B2Cs are doing well with strategic contents and B2Bs has no choice but to emulate these strategies to achieve workable results.

      Your outline of the takeaways for B2Bs is my best takeaway from this post. I am sure many brand…[Read more]

    • Loved the content here and I agreed with every one of them.

      Having a story to tell that resonates with the audience and your customers is something that will go viral and touch the hearts of many.

      I absolutely agree with you that emotion is a powerful tool to get people to respect and like your brand, and when you can capture people hearts,…[Read more]

  • Holly Celeste Fisk’s profile was updated 1 year, 2 months ago

  • Holly Celeste Fisk changed their profile picture 1 year, 2 months ago

  • Holly Celeste Fisk became a registered member 1 year, 2 months ago