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Have Your Sales Increased With the Lead Magnets You Created?

Profile photo of Sunday William Submitted by Sunday William April 21, 2016

lead-magnet-

In whatever way we look at it, the purpose of any form of marketing is to make sales. While this should be at the back of every marketer’s mind, it also important for marketers to ensure they understand the things that easily make for lead attraction.

If there is a lead attraction then it becomes easier to make conversions that will ultimately increase sales. In this vein, utilizing lead magnet to increase sales becomes important.

What Is A Lead Magnet?

Lead magnet is any item that attract leads. It serves as a “bait” or “lure” convert sales. Digital Marketer defines lead magnet as “an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.”

Some of the most used lead magnets include e-books, courses, checklists, and videos. Others may include live event access, workbook, video training, software download, free starter guide and free shipping etc.

Creating The Best Lead Magnet for your business

Creating the best lead magnet for your business is essential for attracting and converting the right audience with ease.

Before creating a lead magnet, it is vital to understand who the audience is, what he wants, and what formats does he prefers when it comes to consuming content. There is, also, the need to find out how the business can benefit from the format used.

Understanding the target audience and the benefits the magnet will bring to the business are vital before creating the best lead magnet.

Have you been creating and utilizing lead magnets? If not, why not?

If you have been creating and utilizing lead magnets for your content marketing, email marketing, or social media marketing, how are you faring with them?

How have the lead magnets you are utilizing helping you to increase your sales?


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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32 Responses to “ Have Your Sales Increased With the Lead Magnets You Created?” Leave a reply ›

  • Profile photo of Dennis Seymour Profile

    I’ve used leadmagnets successfully. Something I published last year still garner a lot of downloads daily today. It’s putting in the time at the start for it and benefiting long term that matters. If you just make it a throw away and dont give any value then thats how they will perceive your brand.

    I can definitely say that it adds to the bottom line. It just works and there’s a reason why a lot of people rave about it. The term lead magnet is widely known now for a reason. 😀
    Dennis Seymour recently posted…The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?My Profile

  • Profile photo of Chery Profile

    Hello Sunday!

    This is a great question my friend! I personally have 3 different lead magnets that I have been testing out.

    It is so important to test everything, if you dont test how are you going to know what is working and what is not Right?

    The magnets you create have to be something that will help to solve your audiences problems or challenges they are having.

    If you can get this one right, well you will have yourself a winner.

    Keep up the great work Sunny.
    Thanks for sharing
    Chery :))
    Chery recently posted…How To Jumpstart Your Day For SuccessMy Profile

  • Profile photo of Gordie Chase Profile

    Your lead magnet should be increasing sales or you’re doing something wrong. If your sales don’t increase with the lead magnets you create it’s because you didn’t split test them or you attracted the wrong audience. Your lead magnets should be directed at the type of buyer that you’re trying to attract.

    Personally, I want to get you in the proper funnel first by creating lead magnets that are directly in sync with my end products. Test everything until your conversions go up and then split test the highest converters. If your sales don’t increase after that you know you’ve reached the wrong audience.
    Gordie Chase recently posted…How to Boost Your Page Ranking With A Small Piece Of Code?My Profile

    • Profile photo of Sunday William Profile

      Hi Gordie,

      I agree with you on this:

      If your sales don’t increase with the lead magnets you create it’s because you didn’t split test them or you attracted the wrong audience

      There is a cause for every effect even when it seems like a lead magnet never works.

      Split-testing is relevant to determine high converters. There is also need to split-test the features of similar lead magnet used. For instance, split-testing whether a red ebook will convert better than a blue ebook should be considered just as split testing is done between an ebook and a podcast etc.

      Thanks for sharing your opinion on this topic!

  • Profile photo of jasonchow Profile

    Lead magnet is the missing gap between visitors and making a sale. If you can’t sell at the first time, try your best to collect their email so you can approach them later.

    Personally, I think the most common lead magnet is an eBook or downloadable report. Maybe, free trials or training lessons work well for certain industry too.

  • Profile photo of Sarah John Profile

    My lead magnet has not been effective in generating the sales I want! I use ebook but it seems like my target audience prefers video ( of course, I know this after making research).

    Hence, I completely agree with you on this thought “Understanding the target audience and the benefits the magnet will bring to the business are vital before creating the best lead magnet.”

  • Profile photo of Celine Profile

    Hi Sunday,
    A good question and a good thought! Successful online marketers ensure that they create lead magnets that readily attract readers.

    These “lures” can increase sales only if the target audience finds them worthy.

    Personally, most lead magnets I have created generated sales because of solutions they provided for the target audience.

    However, a lead magnet that works today may not work for the same audience in the future! So, it is important that constant research and testing be continually done to increase sales!

  • Profile photo of Ivan Bayross Profile

    Hi Sunday,

    Great headline Sunday. Drew me in for a quick read.

    I believe that any site, which wants to make sales, automatically (strives to) create lead magnet content at some level or the other.

    I’ve encountered a lot of people who seem to believe that a lead magnet is some sort of Web page content that magnetically / magically draws people in and then converts them to paying customers.

    Truthfully it’s not as simple as it sounds.

    Several ingredients MUST come together in the right mix (give or take a little bit), before site visitor conversions happen.

    Here are some crucial digital marketing processes that must run successfully, before this happens.

    To bring the – Right / Focused – people to the website’s landing page, the site owner needs to be crystal clear about their site visitor demographics.

    Analysis of site visitor demographics tells a website owner, which social media channels the website’s ideal customers hang out on.

    Next comes the creation of – Lead Magnet – content.

    The – Lead Magnet – is therefore a small, very focused, chunk of content, perhaps released as Adverts (or posts) on the social media channels identified above.

    The – Lead Magnet – content has three sections:

    1. A short (pithy) headline – That arrests the attention of the reader.

    2. Copy and Image – That engages the reader attention fully for at least 10 to 15 seconds.

    3. Call To Action – An irresistible chunk of text that triggers a powerful desire in the reader to – Click a button or link.

    This is the – Lead Magnet – that drives focused site visitors to a website’s – Landing Page – where they are converted to paying customers (hopefully).

    Without this happening, the website may have a terrific – Landing Page – BUT zero sales.

    Now to answer your questions:

    Q1. Have you been creating and utilizing lead magnets? If not, why not?

    Oh Yes! I have.

    Q2. If you have been creating and utilizing lead magnets for your content marketing, email marketing, or social media marketing, how are you faring with them?

    I’ve been using – Lead Magnets – in Email Marketing and Social Media Marketing.

    I’ve been spending a ton of time (and A/B testing) to figure out exactly what:
    – Arrests the attention of my target audience
    – Then engages then, (i.e. gets them to spend a 10 to 15 seconds reading the content)
    – Finally crafting an irresistible Call To Action to drive – those engaged – to my landing page for conversion.

    I’ve been getting conversion rates of between 7% to 12% fairly consistently.

    I believe that these percentages are just a tad higher than average. 1% to 3% is consider average.

    My constant struggle as a digital marketer is to sustain a 12% conversion and try and bump that up to 15% (sustained).

    Q3. How have the lead magnets you are utilizing helping you to increase your sales?

    Without lead magnets, the numbers of focused site visitors hitting my landing page will drop, drastically.

    My income will go southwards very rapidly when that happens.

    Thanks for your post Sunday. Have a terrific day ahead.

    Warmly,

    Ivan Bayross
    Ivan Bayross recently posted…Understanding User Intent The Way Search Engines DoMy Profile

  • Profile photo of Barbara George Profile

    Hi Sunday,

    I don’t know much about lead magnets but learned a lot from this post, particularly Ivan’s very comprehensive comment, wow.

    Thanks for starting this helpful discussion.
    Barbara George recently posted…New Season Wardrobe UpdateMy Profile

  • Profile photo of Paul Profile

    Hi Sunday,

    After reading this article I now know the importance of using a lead magnet. It seems to be a very important tool for traffic and conversion.

    The success of any lead magnet would be dependent on the value it contains and should provide for the readers.

    The use of ebooks and the likes are revealing. I think its time for me to start doing what is necessary!

  • Profile photo of steven Profile

    I am still testing the effect of the ebooks I have freely offered to attract leads.

    If the result is effective then I will have to stick with it. It goes to say that I am still testing my strategy.

    Nevertheless, it is exciting to have a list of the different elements that can be used as lead magnet!

  • Profile photo of Winford Moore Profile

    Well Sunday,
    This is awesome! I have not been utilizing lead magnets but after reading this piece I now have an idea of what to do!

    I think that utilizing lead magnet can help to improve my sales. The option I am going to employ would be that which resonates with the kind of product I offer.

    I may have to let you know how I have fared with it in the future! Thanks for this awesome post.

    • Profile photo of Sunday William Profile

      Hi Winford,

      It is good to know that you now have been inspired to start using lead magnet. Its a good decision, and one that you will not regret as long as you do the right thing.

      Sales increase can be achieved by the use of an effective ‘lure’ that resonates withe the audience! This is because engagement and conversion would be easier with it!

  • Profile photo of James Ling Profile

    Hi Sunday,

    Indeed, ‘before creating a lead magnet, it is vital to understand who the audience is, what he wants, and what formats does he prefers when it comes to consuming content.’
    This is an important takeaway from this content which every marketer must not ignore. The place of the audience is crucial as to determine what magnet best ‘lures’ him or her to conversion!

    • Profile photo of Sunday William Profile

      Hello James,

      I agree with you that the audience must be studied first before a lead content is created. The right magnet for the right audience would be very effective.

      There would be no point ignoring what the target audience wants when it comes to creating and using lead magnet. This is because all the efforts would be a waste of time!

  • Profile photo of Amit Sharan Profile

    Hi Sunday,

    Indeed, when I started using a ‘lead magnet’ my traffic and conversion started rising.

    It is an effective marketing strategy that marketers must always take steps to employ.

    What matters is that the right ‘lure’ must be used. For me, FREE ebook has been working. I guess the success is due to the nature of my content!

  • Profile photo of Carl Profile

    I love how Digital Marketer defined lead magnet: “an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.”

    Indeed, the lure must be ‘irresistible and valuable to spur action from the prospect ‘.

    If these features are in place the ebook, video, free report, graphic or whatever is used as the ‘lure’ would become effective!

  • Profile photo of Black Profile

    Hi Sunday,

    It is interesting knowing about the effects of using a lead magnet for a blog. I have read in many places that most marketers that use it effectively increase sales.

    It would be wise to engage in it as well. Thanks for explaining this strategy!

    • Profile photo of Sunday William Profile

      Yes Black, there are testimonials lending credence to the effectiveness of lead magnets on sales. Most appliers of this strategies have testified that it truly increased sales for them. Lead magnets are lures which attract engagement that leads to sales!

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