The idea dates back to 2007, when I began to welcome sponsored posts on the character blogs I ran for a hobby (many of which are still around).
If you don’t know what a character blog is, here is Wikipedia’s definition:
Character blogs are a type of blog written as though a fictional character, rather than an actual person, is making the blog post.
Could I make money from a character blog?
Of course — the number of sponsored posts I ran on my character blogs and the amusement both readers and advertisers got from them were enough to encourage me to go on with the activity and to develop a series of measures to ensure that the character wouldn’t get mistaken for a real person under pseudonym. Transparency with readers is key!
But could I use character blogging for business, too?
That had me wonder for some time, until in 2014 I got a chance to talk about my small side income from character blogging with Lauren Tharp and I realized there could be many more opportunities out there to turn character blogging into a powerful business asset.
Depending on the business, of course. Here are 6 examples of businesses and blogs that may benefit from character blogging.
What do you think? Could character blogging play a role in your efforts to create a relationship with your audience?
I would love to hear about your opinion and experience, if any. Thank you!
P.S. The robot girl in the image here is Selina Hydron, my character blogger at SelinaBizGirl.com. Yep, I drew her myself (I’m also an artist). Selina is a copywriter who works for clients across multiple planets, hence the laptop, notebook and pen