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Grow Your Blog Traffic Without SEO With These 7 Tactics

Profile photo of Shamsudeen Adeshokan Submitted by Shamsudeen Adeshokan March 30, 2016

7-Tactics-to-Grow-Your-Blog-Traffic-Without-1024x536

As hard as you’ve tried, it just seems impossible – getting constant significant free targeted SEO traffic from search engines like Google, Yahoo and Bing.

So you decide to leverage other content marketing channels that can increase your blog traffic without SEO task involved.

Perhaps your blog is brand new and you’ve been given the best web traffic advice for a new blog is to leverage on website traffic tactics that don’t involves SEO tasks, because search engines optimization strategies take time to produce that real result you’re looking for.

No, let’s look at it the other way round.

You’re afraid, Google might just pull the plug on your website one day for some silly reasons and your 5+ year online business just evaporate into the sky within a twinkle of an eye……..we’ve seen this happen many times.

All these points are valid, you’re absolutely right in thinking this way.

But you still need to know the truth about getting returns on investment on website traffic; the most rewarding of all web traffic is organic search engines traffic.

And that Google leads the pack when it comes to search engines market share.

As of January 2016, Google search engine market share amount to a total of 88.36% according to Statista. Leaving the rest search engines outfits to battle with just 11.64%.

Statista_Google_market_share

First, I’ll advice you don’t throw everything about organic search engine traffic into the bin, because trust me, time will come, you’ll need a large percentage of your website traffic to come from search engines users.

People who find your contents by performing search queries related to your blog topics.

No online businesses can reach its maximum sales potential without getting some of its traffic coming from organic search engines results.

So I’ll advice while you’re at it using other website traffic channels to build awareness, expand your reach, building relationship and gaining loyal followers, leverage the opportunities that comes along with all these marketing channels to increase your search engines visibility.

The good news is that when you do other content marketing channels well (especially social and outreach), your SEO traffic might as well improve as a result of people talking and sharing your content massively.

Regardless, let’s look at how you can drive or increase website traffic without SEO stuffs involved.

7 Tips to Grow Your Blog Traffic Without SEO.

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#1. Acquire it.

Look! You might not like this but is the truth. If you really need targeted website traffic fast like you don’t want to wait for Google to send you some, then your quick fix is to buy it – buy traffic.

That’s the sure fire way I know guarantee to send you hundreds, or thousands of unique visits instantly depending on your marketing budget, experience, and the advertising network involved.

With so many online advertising media company coming up on the Internet, is becoming increasingly easier to get in front of thousands of targeted audience with little investment as the case with Facebook advertising.

Now with as little as $10, you can reach dozens of users online if your ads is well targeted and set up properly.

Not only Facebook, there other relatively low-cost effective advertising media house you can tap into right away that at best, can deliver a surge of quality paid targeted traffic to any industry blog or businesses.

Let’s look at one other viable option you can tap into at the moments.

# Bidvertiser PPC Advertising.

20_Bidvertiser_Free_credit

 

Bidvertiser is among the powerhouse of Internet contextual advertising companies. They’ve been around since 2003 and have been serving contextual advertising since then.

Bidvertiser contextual advertising system works on “on-site bid per click” basis. This mean as an advertiser, your cost per click will depend on the quality of the publisher sites your ads is displayed.

And you can decide what categories of websites you want your ads to display on.

Bidvertiser cost per clicks is relatively low when compared to other advertising media house like the Google Adwords though the result you get too can’t match that of Google Adwords, but still an effective contextual advertising house.

Plus you get $20 in advertising clicks when you sign up as an advertiser with Bidvertiser. If you’re a small business owner with limited budget, this can be a good way to get started with driving country/keyword targeted website traffic.

#2. Social Tops The List.

This is too obvious?

Yes, you should’ve known social media marketing will probably come up on the list.

Social media marketing as of today as become an integral part of our business activities. And it doesn’t matter whether you’re driving organic search engines traffic or not, social media marketing must be part of your content marketing mix.

I’m not going to tell you here which social media platform should your business establish its presence, but if you’re like most businesses, Facebook and Twitter seems to be default settings these days.

But even at that, don’t just assume “my business needs its Facebook presence”.

According to a study published by VentureBeat in 2014, surprisingly Facebook is the 5th social media sites that drive “engage traffic” to websites.

Youtube is the best of them all with Google+, LinkedIn and Twitter occupying second, third and fourth positions respectively.

image (2)

At first, especially when you’re just starting out and need to discover exactly where your ideal audience gathered the most, you’ll need to test most of the major social gathering places out and see where your content fits in the best.

Keep an eye on your Google analytics to measure where you’re getting the best of results. Don’t confuse traffic volume with engagement. Undoubtedly, Facebook drives the most social media traffic today but when it comes to measuring engagement, it lacks behind.

But here is one thing you should be careful about, don’t spread yourself too wide that you get nothing out of your social media marketing.

Quickly discover what works best for your blog type, stick with it and throw away the trash.

#3. Perfect Your Content Headline.

Headline – you must have read a ton of articles about the need to perfect your content headline, yet, you seems not to pay any if at all little attention to it.

More often, a great article headline is the difference between a content that fall flat on its face and a winning article. Sure, the headline is not the only determinant factor that guarantees an article success, but it is the first element in your content that your potential blog readers sees first.

It is an establish fact that out of every 100 potential readers that come in contact with your content, 80 out this figures will only read the headline and just 20 might consider reading the rest of the information.

No matter where your content is shared online, the first thing people see is the title and if this title doesn’t appeal to the reader, that content doesn’t exist as far as that reader is concerned

You too can master the art of writing irresistible article headline by following some of the below-listed guidelines:

Content_headline.png

#. Use numbers.

Since about 50% of your content success depend on the effectiveness of its headline, you’ll need to pay careful attention towards perfecting your headline formula.

According to a study done by BuzzSumo from analyzing 100 million articles shows that number present in an article headline is among the top most reason why content go viral.

What’s more important to know is that odd numbers perform better than even numbers. But on the average, the figure “10” prove to be the ultimate winner.

#. Make a Promise and deliver.

The best headline will promise one specific benefit from reading the content. If at a glance, the reader can’t figure out from reading your content headline what is in it for him – be ready, sound of cricket is coming.

No one will read your content.

Put yourself in your readers shoe, and look at your content headline from that perspective, then ask yourself, “what benefits do I get from reading this content?

If the answer didn’t jump out from the page stand bold in your face, then you need to tweak your article title around a bit.

But don’t go too crystal clear on your headline information, leave room for……

#. Curiosity.

Yes, you need to be specific with your headline but don’t forget to arouse curiosity too. It is the infinite power behind a great headline that makes people just want to read the rest of the information.

If you gave everything away in your headline, your readers might have no reason to read the body content because everything they need to know as been spelled out in the headline.

Take for instance, “Facebook Users spend on average 3:45 seconds on the website, Mark Says”

Depending on who, I might have no other reason to read through the rest of the content. You already tell me all that is to know about the information.

Infuse some element of suspense, trigger curiosity and you will win over that reader. A better way to write that headline will be,

“Why Users spend 3:45 seconds on Facebook : a data backed Study”.

People will want to see what data, facts and studies you’ve got for them, they want to know why people spend such amount of time on the website.

Your next big task is to make sure you deliver on that headline promise, “backed your claims with data”.

#. Word Count Matters.

According to a study, article titles with eight words in it receive 21% more click-through rate than the average headline. Part of the reason for this is because at eight words combined, your content headline can be well descriptive and drive home your point.

The search engines have no problem showing all words in your headline in organic search result pages, but when you go over 10 words there is this possibility that the end parts of your content headline might get truncated.

And this might have a negative impact on your organic search listing click through rate.

If you’re on WordPress, use the Yoast SEO plugin search snippet function to preview exactly how your search listing will look on Google search engine result page before hitting the publish button.

Snippet preview with Yoast SEO Plugin

#5. Sporadic Guest Blogging.

Like I said in my last post entry here, guest blogging, as we’ve read many case studies about marketers leveraging its power to build a thriving online business, you won’t benefit much from it if you’re not consistent and strategic in your approach to it.

And if you’re to use guest blogging to grow your blog traffic without SEO tactics in mind, then a lot of planning need to go before execution. So you don’t waste your energy, time and limited available resources on website that won’t deliver the kind of results you had hoped for.

And if done right, guest blogging is a double edge sword that will not only provide you with quality targeted exposure and traffic but will also improve your backlinks profile which is better for your search engine visibility.

We’ve read so much about the Nigerian freelance writer Bamidele Onibalusi who wrote and submitted 31 guest posts in one week. That’s a great achievement going by any standard though he did that before the Google panda updates that put a check on low-quality content.

That’s a good example of what I mean by “sporadic guest blogging” campaign. But in your case, especially in the post-Google panda updates, attempting to write 31 articles in one week will definitely leads to submitting mediocre contents for guest post.

google panda updates on thin content

Don’t even consider that if quality is what matters most to you, am just citing that case study of 31 guest post in one week as a motivation to inspire you in doing the needful.

And to prove that you too can do better than you currently think you can.

But be careful, you don’t want to start submitting 10 guest post a week, that might send a red signal to Google. Make it natural, 2 quality in depth articles are good enough per week for guest post.

I have written about guest blogging for growing a blog in this post here, read more on that later.

#6. Write Shareable Content.

Not all content has the firepower to move readers into sharing mode, some content no matter how useful they’re, won’t attract share like audience.

Controversial post that kick against a conventional theory in your industry, or when you paint a beautiful picture in the mind of your readers with your content, these types of articles easily attract share-like audience.

A lot of theories, tools, and even case studies are published regularly online that when you look at them from different angle or run some search on them, you’ll find a reason to kick against some of its principles or teachings.

If you can stand on your toes and tell it in the face that something ain’t right about it, your argument might go viral and attract thousands of shares.

The only thing to be watchful of here is that your arguments are backed up by very strong evidence and data. Your mere opinion doesn’t really count here.

Here is data backed post put together by Buffer on how to create shareable content.

#7. Blog Design Matters.

Web sites that incorporate awesome blog design stands the best of chance to attract and win the trust of potential paying customers and readers, get more pageview and consequently reduces bounce rate.

Spending a few dollar on your blog design isn’t a bad idea or investment. In fact, site design navigation is one of the reasons many customers reportedly distrust an e-commerce site. A total of 25% says website navigation is one of the reasons they abandoned their shopping cart.

What get confused is what a great blog design is and what’s not.

Is not about the color or how beautiful your blog design, is about giving your user the best of experience while browsing through your web pages.

A good rule of thumb is to keep it clutter-free, and avoid using drop-down menu in your navigation bar – not many of your site users are aware of small things like this.

What can you say about this website?

high school sport in mississipi

Source.

Terrible! Just terrible!

I bet if you’ll ever return to this site after your first visit. You probably want your visitors to return to your website whenever they need something related to your blog topic?

So give them the best of experience while using your site.

Conclusion…

If you take care of certain small things on your website, the bigger things will start to happen that will improve your overall search engine visibility that will improve ranking.

You can actually drive website traffic without SEO, though like I said earlier in this post, organic search engine traffic is king of them all when it comes to targeted traffic that converts.

So don’t neglect it, by all means you’re going to need it.


This post was originally published in http://justwebsitetraffic.com/grow-your-blog-traffic-without-seo/ by Shamsudeen Adeshokan

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Profile photo of Shamsudeen Adeshokan
Shamsudeen is a passionate blogger, author and internet marketer. His blog CyberNaira - Blogging Tips And Tutorials is where he write about his ups and down, everything he has been learning and know about the process of building a profitable blogging career
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Voted by Arjay [Moderator]Voted by Sunday WilliamVoted by Sarah JohnVoted by Gangadhar KulkarniVoted by CelineVoted by Abigail ChowVoted by Judith ChangVoted by Luana SpinettiVoted by Barbara George

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15 Responses to “Grow Your Blog Traffic Without SEO With These 7 Tactics” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Shamsudeen,
    Yes, if you take of certain small things on your website then bigger things will start to happen to increase search engine traffic.

    Every blogger should understand and implement strategies that will generate traffic for them outside of search engines. Doing this will go a long way to give blogger better control of traffic sources.

    One of the tactics that I have seen worked for many bloggers is to implement quality referral traffic system. This include effective guest blogging and social media marketing.

    Growing blog traffic with social media referrals and guest blogging works like magic – but of course, each needs to be done effectively.

    The seven tactics discussed here are in order. At the end, what will really work will include quality content and effective networking!
    Sunday William recently posted…How Has Repurposed Content Helped In Converting Your Target Audience?My Profile

  • Profile photo of Celine Profile

    I always believe that if one first create a quality content then it becomes easier to generate blog traffic outside of SEO.

    While SEO traffic is still important, relying completely on it these day is sure very risky – no thanks to the frequent updates from Google!

    A good tactics to start with is to embrace good and shareable content. The content can easily be marketable and drive good traffic if it is good.

    I agree with the ideas of using perfecting content headline and writing shareable content. These systems are quite very effective!

    • Profile photo of Shamsudeen Adeshokan Profile

      Hi Celine,

      Good to see you on board once again, thanks for sharing your knowledge with us here.

      Yes, publishing quality content is the first part of the struggles, if you get that right……half the battle is won.

      The other lies in content promotion to the right audience which for most people, is the hardest task to master.

      Everyone these days seems to be getting it right with putting the right content out for their audience to see, but getting these audience in reasonable quantity is what seperate the winner from the losers.

      Putting into practices the tips shared in this post will drastically improve traffic growth to any blog if consistently work on to see the expected results.

      Thanks Celine, nice having you here.
      Shamsudeen Adeshokan recently posted…How to Promote a New Blog Without Spending Money on AdvertisingMy Profile

  • Profile photo of Sarah John Profile

    A content that addresses the needs of the target audience with ease simply will help to grow blog traffic.

    For starters, shareable content will boost traffic without minding SEO.

    If a content is shareable then it becomes very obvious that Search engine traffic will bolster as well.

    I agree with @Sunday that referral traffic should be encouraged more!

    • Profile photo of Shamsudeen Adeshokan Profile

      Hi Sarah,

      Your first line remind of something many SEO content writers get wrong, this is what many writers do:

      They research for high volume keyword, write their content around that keyword and start promotes, promotes and promotes!

      No Sarah!

      Instead, listen to your audience complains, their problems and what question are they seeking answers to……then gathered all your answers together, write your content as a direct answer or response to your audience question.

      Then show them you’ve got the questions answered in this content. That more make sense?

      Thanks Sarah, good to you here.
      Shamsudeen Adeshokan recently posted…12 Important SEO Tips for Your WebsiteMy Profile

  • Profile photo of Gangadhar Kulkarni Profile

    Hi Shamsudeen,

    Really informative content shared here to grow blog web traffic……!!!

    Absolutely paid advertising and social media sharing helpful to grow your traffic as well as headlines of your blog posts attracts peoples to visit your website.

    As per my experience guest blogging is also a great way to generate web traffic but first follow the Google algorithm rules.

    Thanks again for sharing effective blog web traffic increment techniques with us.

    Regards,
    Gangadhar
    Gangadhar Kulkarni recently posted…Why BlueHost is Best Web Hosting Option for Mid-Size Businesses?My Profile

    • Profile photo of Shamsudeen Adeshokan Profile

      Hi Gangadhar,

      First, thanks for visiting the blog where this content was originally published…..I appreciate your visit.

      There is one thing I really enjoy about paid traffic and why I always love to recommend it for many who are struggling with getting traction:

      The traffic is instant. The traffic is targeted. As far as you keep fueling the fire, the flames never go down.

      You see?

      Your money just keep working for you. So far you have a deep pocket.

      But not everyone can afford this kind of investment, so guest blogging and social media marketing comes into play.

      Mixed with compelling article headline, a blog can experience great blog traffic growth in quick time without spending a dime on advertisements.

      Thanks Gangdhar.
      Shamsudeen Adeshokan recently posted…How to Promote a New Blog Without Spending Money on AdvertisingMy Profile

  • Profile photo of Chinedu Joseph Ngwu Profile

    Hi Shamsudeen,

    Nice piece you’ve got here, especially for newbies who are still battling to get their blogs on google’s SERP.

    I believe that the social media is the perfect alternative for search engine since you can drive loads of targetted traffic with it. Taking facebook as a case study, there are thousands of groups on different niches, one could easily join a group pertaining to his or her niche and find readers who might be interested in what he or her has to offer.

    Paid advert is also a good and fast way of sending traffic to a blog, infact it seems to be the easiest method of generating traffic and leads, just that its a bit expensive.

    All your points are right on track and I did enjoy every second I spent reading this post. Thanks for taking your time to share such informative article.

    ~Chinedu
    Chinedu Joseph Ngwu recently posted…Never Post These 10 Things on Social MediaMy Profile

  • Profile photo of Barbara George Profile

    Hello Shamsudeen,

    This is a thorough post, I enjoyed and learned a lot from it.

    Social definitely tops the list and I agree. I get a lot of traffic from social media like Instagram for my fashion blog, so you’re right there.

    I get more traffic from Instagram than Facebook though. The study by Venturebeat should have Instagram on the top list if it’s done today, I think.
    Barbara George recently posted…Lately On InstagramMy Profile

  • Profile photo of Barbara George Profile

    Just a heads up to let you know, I visited your cybernaira.com blog from your bio here but noticed lots of errors on the top of the page with the following message:

    Warning: mysql_num_fields() expects parameter 1 to be resource, boolean given in /home/cybernai/public_html/wp-includes/wp-db.php on line 3026

    That message covered the whole above the fold section on the homepage and the inner pages don’t open at all.
    Barbara George recently posted…New Season Wardrobe UpdateMy Profile

  • Profile photo of Judith Chang Profile

    Hello Shamsudeen,

    These are really good tactics to grow blog traffic without SEO.

    Buying traffic is the fastest, but not everyone has the money for this. The other tactics can really help grow ones blog traffic.

    As Barbara said above, I also visited both of your sites but they were both down.

    One is expired and the other suspended.

    Hopefully you are aware and working on resolving the problems?

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