1. How to measure success – the basics
There is a saying ‘You can’t manage what you can’t measure‘. Therefore to manage your Adwords campaign you need to have the following core measures in place.
DO YOU KNOW THE FOLLOWING STATS FOR YOUR BUSINESS IN FIRST QUARTER 2014?
1. Current Adwords spend
2. Number of sales leads generated – email and phone
3. Number of sales generated
4.% conversion rate of leads to sales
[link dead and removed by moderators]