If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade.
The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts. The screenshot below shows what it’ll look like.
Clicking the blue “Transfer” button starts a 24-48 hour process. When that’s over, upgrading the tracking code on your website(s) completes the transfer and opens the website to all of the features of Universal Analytics.