Today, Google For Nonprofits opened up its mobile donation app, One Today, to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media.
Sounds like a nonprofit inbound marketer’s dream, right? (Well, the dream is probably for the app to be available for iOS, too.) This post will walk you through exactly what One Today is, and how to use it for your cause marketing.
What is One Today, and why is it useful?
For Nonprofits: One Today is a mobile platform that allows your organization to create and feature projects and/or campaigns for which you’re looking for funding. The idea is that an impact can be made by just a $1 donation per day (hence the name). It’s totally free to register your account.