Re-targeting campaigns is very trendy among PPC marketers right now. Maybe you’ve been one of Google’s competitors: Mediaforge, Adroll, or Retargeter . Today Google decided that it was time to release their own version of re-targeting, called ‘Dynamic Remarketing’.
In order to begin using this, you need to have a Google Merchant Center account. At the moment, Google only allows you with four options:
1. Past buyers – These buyers will be shown popular items as well as items that have commonly been purchased with an item they previously bought. You’ll find that this is similar to what Amazon does.