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Google Launches Dynamic Remarketing Today!

Avatar of Riza Submitted by Riza June 25, 2013 Website: www.searchenginejournal.com

Re-targeting campaigns is very trendy among PPC marketers right now. Maybe you’ve been one of Google’s competitors: Mediaforge, Adroll, or Retargeter . Today Google decided that it was time to release their own version of re-targeting, called ‘Dynamic Remarketing’.

In order to begin using this, you need to have a Google Merchant Center account. At the moment, Google only allows you with four options:

1. Past buyers – These buyers will be shown popular items as well as items that have commonly been purchased with an item they previously bought. You’ll find that this is similar to what Amazon does.


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5 Responses to “Google Launches Dynamic Remarketing Today!” Leave a reply ›

  • Avatar of Ann Profile

    If feelers from the documented companies are to be trusted, then it is necessary to give this remarketing strategy a chance. I agree it is intuitive but it can still make a whole lot of difference for merchants!

  • Avatar of topjeff Profile

    The launch of the Dynamic Re-marketing system for PPC merchants is a welcomed development. It readily gives PPC marketers additional options to explore and win their target markets. However, the concept may appear ideal at the moment, we still need to watch out for any “hidden” downsides of it!

  • Profile

    Its good to know about this dynamic remarketing. Hopefully, it would really help PPC up their game!

  • Profile

    Cool update! I must say, Google never fails to go with the flow. Knowing that re-targeting campaigns are so hot these days, they released their own version of it.

    I personally think it’s a good one. Although they’re just starting out by allowing 4 options at the moment. I’m pretty sure that will be updated soon too. I hope marketers benefit from it!

  • Profile

    Hi Adam,
    Its good to know that Google has launched the “dynamic remarketing”. Its really a very valuable system that ppc marketers can benefit from.

    Using Sierra Trading Post & EMP Merchandising as its pilot program examples readily makes the dynamic concept believable.

    It is logical for many not really accept release because of the uncertainties. However, it is still right to give Google a chance!

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