When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns.
Launched in June of last year, Dynamic Remarketing campaigns in AdWords are powered by product feeds in Google Merchant Center. Product images are pulled from Merchant Center into ads dynamically based on what a user was browsing on an advertisers’ web site. Ads are then served on the Google Display Network.