Google is planning on releasing algorithm changes that will aggressively reduce the number of hacked sites from search results. This means that after you “Google” a keyword or phrase, the result page may not turn up contents or links from hacked sites. Also, the implication is that search queries are going to reduce by at least 5%.
A post from Google’s Software Engineer, Ning Song and published on the Google’s Webmaster Central blog on October 5, 2015 has revealed this plan. An excerpt from reads:
Website owners that don’t implement standard best practices for security can leave their websites vulnerable to being easily hacked. This can include government sites, universities, small business, company websites, restaurants, hobby organizations, conferences, etc. Spammers and cyber-criminals purposely seek out those sites and inject pages with malicious content in an attempt to gain rank and traffic in search engines.
We are aggressively targeting hacked spam in order to protect users and webmasters.
The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown:
This is due to the large amount of hacked spam being removed, and should improve in the near future. We are continuing tuning our systems to weed out the bad content while retaining the organic, legitimate results.
My opinion is that this should be welcoming for webmasters as there could be many positive implications:
- Web users are going to be protected from accessing hacked or insecure contents that could be disastrous to their decision making.
- Better content promotion and management would be maintained.
- Hacked sites would be reduced if not completely eliminated from the search engine result pages (SERPS) in the nearest future
- Better Search engine optimization practices would be promoted.
- Relevancy and legitimacy of search results accessible.
Therefore, webmasters, SEOs, and businesses should welcome these changes and put strategies to make the most of them. We are going to have fewer numbers of results from the typical 10-page results, nevertheless, its better having fewer results than having SERPS filled with hacked spams or contents.
What do you make of this plan from Google? Do you think the algorithm changes can help improve SEO for site owners and webmasters?
Please share your thoughts on this, in the comment section here.