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Generosity Pays: Results from Launching a “Pay What You Want” eBook

Avatar of Ann Submitted by Ann August 20, 2013 Website: thinktraffic.net

Note from Caleb: Sometimes you don’t want to sell something you’ve made and you just want it to reach as people as possible. BUT, you put in a ton of work to make it. In this post by Tom Morkes, he shares his results from offering an eBook about two days he spent with Seth Godin as a “pay what you want” offer. Keep reading to find out what he learned.

I’m a longtime Think Traffic reader.

Even before I started a business online, I followed Think Traffic because I find online marketing fascinating (weird? Probably…).

While all the content is great, my favorite articles are those that go beyond theory to show practical application and results. In other words, I like seeing numbers.

Today, I want to show you how generosity pays – not just in theory, but in practice (with numbers to prove it).


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Voted by:
Voted by Arjay [Moderator]Voted by SundayVoted by Riza

  • Profile

    First of all, I’m a new reader. :) As I was reading it, I thought it was written by some awesome, intelligent newbie writer. That’s not an insult, let me be clear on that. It is actually a compliment. It is because I feel like the writer is so unassuming, and humble.

    I find the idea of “pay what you want” interesting. The highlighted numbers showed how successful your idea was; that it was a risk worth taking. Keep it up!

  • Profile

    Hi Tom,
    Your story is motivating. However, I take it that if you had not provided value with your previous work, this project may probably never have seen the light of the day. Marketers can learn from your experience and employ this ‘generosity’ strategy. Thanks for sharing, its very revealing and helpful!

  • Avatar of Arjay [Moderator] Profile

    Quite a compelling article for marketers. Yes, there are lots of takeaways from this piece, and it is important that marketers ensure they offer readers or visitors with things of value.


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