Welcome to our first ever Friday Fails! In our Friday Fails weekly video series, we’ll help fellow marketers, designers, and developers avoid common (and not so common) pitfalls in inbound marketing and website design.
In this episode, I’m going to talk about image alt-text.
Image alt-text is a meta tag you use with images on your website and blog. You use image alt text to let search engines know exactly what an image is about. For example, if you go to Google and type in an image search, it uses image alt text to come up with the results you see on that page.