For many of us, something just won’t get done the way we want it done unless we do it ourselves. SEO, unfortunately, can easily fall into this category. While working with SEO experts and agencies is a great way to learn more about the industry and improve your website’s success, many want to become that expert. Every website or company owner has a background in some particular department, and as SEO continues to evolve, this is a great place for a boss to have a solid background.
The problem is that higher education options are somewhat limited. Many of those working in SEO agencies have been learning on the job for ten years; but it doesn’t have to be that way. There are some formal higher education options out there for those who want to earn that real certificate. While practice and experience is going to be key in the industry, a little bit of extra formal training certainly never hurts.