New Message Notification
 
Feedback

Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed

Profile photo of Flor May Submitted by Flor May February 15, 2014 Website: www.searchenginejournal.com

As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as welcome news to most people that Facebook has decided to delay the rollout of these ads until as late as summer.

Mashable reported this week that the launch of these ads could come as early as March or as late as summer. Facebook is taking their time reviewing tests of the video ads while ensuring they can keep up with demand and provide the high quality analytics advertisers have come to expect from Facebook’s ad platform.

Another reason for the delay is that advertisers are put off by the lack of targeting and high price point. As a small business, don’t expect to be able to run these ads. The going rate is now $600,000 per day. This is actually a decrease from the original price range of $1 million and $2.5 million per day.


Facebook Share (0) Share and earn points.
Twitter Share (0) Share and earn points.
Google +1 (0) Plus one and earn points.


Most Valuable and Active Kinggers



One Response to “Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed” Leave a reply ›

Leave a Comment

CommentLuv badge


We've improved the recent loading issues but more improvement still ongoing. If you get "unavailable" errors or can't log in, please refresh the page. Other issues, let us know.
We are very sorry but there will be some bumps in the next few days as we work to fix the recent slow loading issues. If you see broken pages or get the "Service Temporarily Unavailable" error message, or if you can't log in at first, please refresh the page or check back later. And please bear with us for a while on this. We will get this out of the way, eventually. Thanks!