As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as welcome news to most people that Facebook has decided to delay the rollout of these ads until as late as summer.
Mashable reported this week that the launch of these ads could come as early as March or as late as summer. Facebook is taking their time reviewing tests of the video ads while ensuring they can keep up with demand and provide the high quality analytics advertisers have come to expect from Facebook’s ad platform.
Another reason for the delay is that advertisers are put off by the lack of targeting and high price point. As a small business, don’t expect to be able to run these ads. The going rate is now $600,000 per day. This is actually a decrease from the original price range of $1 million and $2.5 million per day.