New Message Notification
 
Feedback

Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed

Profile photo of Flor May Submitted by Flor May February 15, 2014 Website: www.searchenginejournal.com

As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as welcome news to most people that Facebook has decided to delay the rollout of these ads until as late as summer.

Mashable reported this week that the launch of these ads could come as early as March or as late as summer. Facebook is taking their time reviewing tests of the video ads while ensuring they can keep up with demand and provide the high quality analytics advertisers have come to expect from Facebook’s ad platform.

Another reason for the delay is that advertisers are put off by the lack of targeting and high price point. As a small business, don’t expect to be able to run these ads. The going rate is now $600,000 per day. This is actually a decrease from the original price range of $1 million and $2.5 million per day.


Facebook(0) Share and earn points.

You Might Also Like


Most Valuable and Active Kinggers

Profile photo of CheryProfile photo of Philip Verghese 'Ariel'Profile photo of Carol AmatoProfile photo of Lawrence BerryProfile photo of Sherman SmithProfile photo of Dennis SeymourProfile photo of DavidProfile photo of Freedom BloggerProfile photo of Ivan BayrossProfile photo of Linda SchrierProfile photo of Sonam Asrani


Kingged Marketplace-bigger2

One Response to “Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed” Leave a reply ›

Leave a Comment

You must be logged in to post a comment

CommentLuv badge


FINALLY... after 3 years of starting this site, KINGGED.COM'S SUPER PROMOTION To Reach MILLIONS MORE PEOPLE Is now available. Click To See.