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Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering

Profile photo of Ann Submitted by Ann March 12, 2014 Website : marketingland.com

Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer.


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One Response to “Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering” Leave a reply ›

  • Profile photo of Ryan Profile

    Agreed that twitter has been most innovative on the ad front. From their creative promotional tweets, to other neat approaches, twitter has been the least obtrusive ad site along all social networks. They are much more skilled at leaning out ads and keeping user experiences pleasant, opposed to the stodgy and at times overdone ads on Facebook.

    Cool read 😉
    Ryan recently posted…Money Making Tip: How Do You See Yourself?My Profile

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