So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations.
Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers don’t give it the attention or budget that it deserves.
According to a recent study by the Economist Intelligence Unit, marketers spend significantly less on email marketing than other digital interactive channels, even though it is proven to deliver the highest return. To improve engagement and conversions, it’s time marketers take email seriously. And it may not be as difficult as you think.