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Double Your Email Marketing List Subscription Rate For Free

Profile photo of Jonathan Submitted by Jonathan July 28, 2015 Website :

In the world of online business email is King.

Despite the fact that every social network offers advertising, email is still the winner. Email still boasts the highest eCommerce conversion rates

You can promote Pins, retarget on Facebook, and pay for Discovery on StumbleUpon. All these options are exciting advertising avenues that work. They all still pail in comparison to good old email.

There are many studies supporting emails superior conversion rates. In particular this graph, from Statista, it shows the conversion rates of US online shoppers.

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11 Responses to “Double Your Email Marketing List Subscription Rate For Free” Leave a reply ›

  • Profile photo of Dani Schenker Profile

    Hi Jonathan! Great post!
    I like that your sample (your wifes website) is not totally crazy (like millions of visitors). I think that makes it much easier for most of us to relate to it and really see that it works.
    Sumome is an awesome tool especially considering that it is free. I am experimenting with popups myself at the moment. I hope it works as well for me too.

    Dani Schenker recently posted…How this handwritten checklist doubled my trafficMy Profile

    • Profile photo of Jonathan Profile

      Thanks Dani,
      Glad you liked the post. It definitely works and yes I’m tired of reading about how someone went from 5 million email subscribers to 10 million. Its just not relevant to small businesses.

      At that scale, different things come into play and you aren’t comparing apples to apples any more.

      Jonathan recently posted…Get Paid to Learn OnlineMy Profile

  • Profile photo of Sunday William Profile

    Hey Jonathan,
    Its really great learning of the practicality of email marketing. Sampling your wife’s site as case study is very convincing.

    I never heard of SumoMe before now but it would make good sense to get practical by applying all the details described about it.

    Thanks for sharing this all important post for email marketers!
    Sunday William recently posted…Top 12 Blogging Platforms for Getting Quality TrafficMy Profile

  • Profile photo of Jonathan Profile

    Glad you liked Sunday. We love to share what works so other people can implement it on their sites.

    Jonathan recently posted…Your Ecommerce Success From Focusing On Your CustomerMy Profile

  • Profile photo of Metz Profile

    There is lots of line of attacks to double your marketing list subscription rate. It will all start from the appearance of your website that is trustworthy and has relevancy and quality. By posting consistently on and off page will help and yes, of course, CTAs or popups will undeniably help.

    Additionally, Sumome sounds an interesting tool for doubling emails marketing list subscription rate. For people first heard about this, just like me, it’s great that you also provide us a step-by-step guide and an overview.

    It has amazing features, a list builder and in terms of features, I’ve read also a review that SumoMe lacks behind its premium plugin competitors. However, if you are cash strapped and need some basic features, SumoMe works great.

    Thanks for sharing the idea. It is helpful!
    Metz recently posted…All Hail The King! ReviewedMy Profile

  • Profile photo of Ivan Bayross Profile

    Hi Jonathan,

    Interesting Blog title. Who doesn’t want to double their Email Marketing List Subscription Rate, for Free. For free of course being the real attention grabber.

    Saving money, putting in extra sweat equity, is what eventually takes a Blogger up the Blogosphere I believe. I plunged in to read on.

    Not a lot of people will agree that in the world of online business Email its King.

    I think that is largely driven by the fact the 98% of all Emails dispatched carry content of the – Outbound – variety and hence almost immediately get labelled as SPAM. This has definitely given Email delivered newsletters or other content a really unpleasant smell.

    For the record, I am a firm believer that in the world of online business Email marketing – Works.

    Your Email list, is really an awesome resource and needs to be treated with care. It’s a group of people who have trusted you with their Email Ids (hopefully their primary email ids), and are telling you that they trust you enough to invite you into their mailbox. How great is that.

    To bombard such a group of people, constantly with zero value add, pure salesy emails is committing marketing hara-kiri. What amazes me no end is that’s exactly what 98% of the emails sent out appear to be doing.

    Oh! the bribe on your opt-in form – Yes! Yes!
    – that has to be something really valuable to your site visitor, (something they would be willing to actually pay for) and they are getting for free or at a hefty discount.

    Then the opt-in form – definitely WORKS.

    Ensuring that your wife’s opt-in form is placed on those site pages that have a good deal of traffic (as indicated by Google Analytics) is great marketing thinking. She is real lucky to have you batting in her corner.

    I’ve learned the hard way that an organically grown mailing list, may take some time, BUT is really the best mailing list a site can gain. After reaching the magic 1000 number, then adding a digital marketing strategy, using social streams can ramp these numbers pretty quick.

    The new range of pop-up, slide-in opt-in forms definitely convert. They are not in your face, they can be structured to look really pretty, without having any coding skills and they do multiply your signups rapidly.

    A beautifully, laid out Blog post Jonathan, great images placed well and engaging, value add copy.

    This was a great read. It definitely added huge measureable value to me. Thanks for sharing.
    Ivan Bayross recently posted…Write A Blog Post QuicklyMy Profile

  • Profile photo of Justin Profile

    Great post Jonathan! I’ve heard of that popup from Sumome but never actually tried it. I mostly use their image sharing plugin. I’m sure the slider is a little less annoying to website visitors than traditional popups, so it may be worth a try.
    Justin recently posted…The World’s 10 Youngest Billionaires And How They Made ItMy Profile

  • Profile photo of Viktor Mauzer Profile

    Hey Jonathan!

    That is one great blog post about email marketing. I couldn’t believe how much money I was losing because I didn’t have an opt-in form on my blog.

    You work hard for the traffic and you get people reading your posts, but they leave and never come back. When you offer something for free or with a discount and encourage your visitors to join your list, you can achieve great rapport with them and develop relationships.

    Those people are much more likely to buy from you.

    Have a great day! :)
    Viktor Mauzer recently posted…4 Daily Habits That Will Make You MoneyMy Profile

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