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Don’t Panic But You Just Lost Your First Email Subscriber

Profile photo of Craig Submitted by Craig March 2, 2015 Website :

You made it, or so you think.

You’ve created great content for your blog, and decided to start building an email list. All of your efforts are paying off, as you are slowly building your list of email subscribers.

Chances are you’re feeling pretty good about yourself, and decide to create your first email campaign for that small set of subscribers you worked so hard to attain.

You spend hours creating unique content on your site that is only available to your subscribers, and proudly include that link in your first newsletter. You hit send, sit back and wait excitedly to see what percent of subscribers open that email and click on any of the links you’ve included.

Then the unthinkable happens.

Someone unsubscribes from your list, or worse, marks it as spam!

Panic sets in. You just lost your first email subscriber.

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Hi, my name is Craig Emerson. and I'm a part time blogger over at. Blogging Flail. Be sure to stop by and take a look when you have a chance.

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12 Responses to “Don’t Panic But You Just Lost Your First Email Subscriber” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Craig,
    Nothing good comes easy! This also applies to email campaigns. If we continuously get many unsubscribers it is normal for the panic button to set in.

    However, it should provide us with the opportunity to reassess our strategies for email marketing.

    Your advise on this matter is readily on track. Email marketers must make the most of these tips to sustain their campaigns!
    Sunday William recently posted…The Best Quality Picks From My PocketMy Profile

  • Profile photo of Craig Profile

    Thanks for the comment Sunday and commenting on the blog as well as upvoting the post. Very much appreciated.
    Craig recently posted…Don’t Panic But You Just Lost Your First Email SubscriberMy Profile

  • Profile photo of Sherman Smith Profile

    Hey Craig,

    When I first get your unsubscribers I didn’t panic, I was pissed off LOL… I knew I write pretty good content, but according to them it wasn’t good enough.

    I’m glad that I came to my senses because I probably would have unsubscribe from my own list as well at that time. Some of the emails weren’t relevant, and the headlines itself weren’t attractive.

    So I had to dig deep?

    I had to look at how i was coming across to my subscribers. You have to figure that your subscribers are really a reflection of you. So you have to write content that will appeal to you first before it does to your subscribers.

    And that’s what I did. I made those changes for the better. I wrote more catchy headlines and made the emails itself more relevant to their interests.

    These are simple things to do, but yet still powerful!

    Great share Craig! Have a good one!
    Sherman Smith recently posted…5 Common Power Words You Need To Instantly Put Your Blog Audience To ActionMy Profile

  • Profile photo of Metz Profile

    It’s horrible for me to lose my very first email subscriber. But you have a point to not panic. We still have time to go back on the track and do our best to magnet new email subscribers.

    Constant Contact is making your email list engrossed and engage with you. I do agree, with “You want your email list to consist of those subscribers that will engage, that will open your emails, and that will click on the links that you’ve included.” It is what we need, thus give them what they also need.

    Too many emails and irrelevant content will only root negative end result. This will bother them. Well, I think the tips are smart and easy to comprehend.
    Metz recently posted…Syndicate Your Posts on Kingged & Enjoy Much More ExposureMy Profile

  • Profile photo of Ron Killian Profile

    Enjoyed the post Craig.

    I use to get bummed when people unsubscribe, but it’s not a big deal now. Their loss right? Course, like you and others have mentioned, as long as we are not giving them a good reason to unsubscribe. Then it is on us and we do need to look into it.

    I think of of the biggest reasons people unsubscribe is that many marketers don’t email enough. Least from the many lists I’ve been on. Sure guilty of it myself. Let’s face it our subscribers are probably on many lists, so if we don’t mail enough, it’s can be very easy for them to forget us. Which can also lead them to marking the few emails we send, as spam. Like, who’s this person emailing me?

    Actually I’ve also seen many marketers say they don’t want to mail that often, they don’t want to “bug” their subscribers. it’s like they are afraid to send emails. It’s sure the path to getting forgotten. Why spend time and effort building a list and paying for an autoresponder service if your afraid to mail?
    Ron Killian recently posted…1 Simple Yet Very Powerful Marketing TacticMy Profile

    • Profile photo of Craig Profile

      It is their loss isn’t it :)

      I do think it is a good thing to always evaluate your open & unsubscribe rates. I think there’s always things we can do to try and improve those numbers, which was the main intent of this post, but it’s really not worth getting worked up about.

      You bring up a great point about not emailing enough, something I’m guilty of and need to work on. You’re right, it is easy to forget about someone since our subscribers are probably on many lists. I think I’m going to do a quick update to this post when I have a chance and reference your comment. Awesome add Ron!!!

      Thanks for the comment sir, and hope to see you around in the future.
      Craig recently posted…Don’t Panic But You Just Lost Your First Email SubscriberMy Profile

      • Profile photo of Ron Killian Profile

        Just passing on my mistakes. :)

        Odd my picture doesn’t show on your blog. Don’t want to be one of those “anonymous” commenters. Or reminding me I really need a new one.
        Ron Killian recently posted…Beginners Guide To Internet MarketingMy Profile

      • Profile photo of Ron Killian Profile

        Just read a ebook by Charlie Page about email marketing last night. Any ones that name, knows he’s been privy to so many email stats.

        Anyway… on the subject of how often to mail, he stated that stats showed it shouldn’t be more than 10 days in between emails. Guess that is how long it takes people to forget you. Well, that’s what he’s seen, can’t say it holds true for every one. Just his stats.

        Also think we need to remember, often people unsubscribe for reasons that have nothing to do with the sender, their content or how often they mail. Some times people move in different directions. Maybe they are getting too much mail. They just had a bad day. Could be so many reasons. Just something to keep in mind, so maybe it doesn’t sting too much.
        Ron Killian recently posted…Difference Between Big Success and Little SuccessMy Profile

  • Profile photo of Carol Amato Profile

    Hi, Craig,

    Wow, what a very important topic and a great article to be able to deal with this tough issue early on in our list building journey. Great job, as I couldn’t agree more! :-)

    I was shocked when I saw my first unsubscribe, and I will admit to you and everyone else, that I cried! I was hurt, and definitely took it personally. Ha ha!

    Now, of course, I know it’s a business decision, and understand that only folks who really resonate with me and are in tune with what I’m sharing will want to stay. This is fine with me, and I’m blessed to have as many subscribers as I do.

    Yes, catering to specific needs in email marketing is why I switched from AWeber to ActiveCampaign because I can tailor messages based on user behavior and truly have marketing automation.

    Your advice about segmenting our list is spot on, my friend – I have done this and plan to continue perfecting this area in my business.

    Yep, it took a while for me to actually be able to celebrate ‘unsubscribes’ – it’s just taking me one step closer to that person who relates to what I’m sharing and will benefit from the value I give!

    Awesome article, thanks for sharing!

    Carol Amato recently posted…How to Use Piktochart to Create Your Own Infographics (and Save Money)My Profile

  • Profile photo of Lawrence Berry Profile

    This is great advice and information. I never really looked at the statistics on email opens and that is a big eye opener. I have not done many email campaigns yet, but I will definitely keeps these insights in mind as I start to. I will remember not to send to many emails and have a catchy subject line. I think I will also notice what email catch my attention when I go to my email and emulate what those people are doing that is catching my attention. Like you said, not fret over someone who unsubscribed, just work harder and see what you may be doing wrong if you rate are lower than the average.
    Lawrence Berry recently posted…7 Things That Will Help You to Mentally Toughen UpMy Profile

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