You made it, or so you think.
You’ve created great content for your blog, and decided to start building an email list. All of your efforts are paying off, as you are slowly building your list of email subscribers.
Chances are you’re feeling pretty good about yourself, and decide to create your first email campaign for that small set of subscribers you worked so hard to attain.
You spend hours creating unique content on your site that is only available to your subscribers, and proudly include that link in your first newsletter. You hit send, sit back and wait excitedly to see what percent of subscribers open that email and click on any of the links you’ve included.
Then the unthinkable happens.
Someone unsubscribes from your list, or worse, marks it as spam!
Panic sets in. You just lost your first email subscriber.